Facebook is increasingly influential in E-commerce

Lead: Silicon Alley Insider, American Science and technology blogger Lasse Carlsen (Nicholas Carlson) wrote today, and according to the data, Facebook has already had a big impact on the E-commerce market.

The following is the full text of the article:

Thanks to Facebook's help, the gaming industry has started a new campaign to build wealth. For example, currently social gaming enterprise Zynga market capitalisation is already a veteran game giant EA.

The reason for this is that Zynga CEO Mark Ping Cass and other social gaming entrepreneurs have found a way to use Facebook News feeds to promote new games.

Since then, everyone is considering whether e-commerce companies such as Amazon can shop on Facebook and get the same success – in other words, by using Facebook's "Social Atlas" to increase sales.

The survey showed that buyers from Facebook added 3 times times as many items to their shopping carts as the average.

A few weeks ago, the CEO of a large E-commerce company told us that he had 5 meetings with Facebook over the past one months, and that "all companies are working with Facebook to sell more products through Facebook and to expand customer support".

We asked our readers about Facebook's e-commerce experience, and here's the feedback:

-Incipio Technologies, a company that sells iphones and other electronics jackets and peripherals, has found that Facebook has become its second-largest source of traffic over the past 8 months.

-The final conversion rate generated by Facebook's traffic is about twice times the average, says Andy Fathollahi, the company's president, Andy Fassolasi.

-Buyers from Facebook have added 3 times times as many items to their shopping carts as the average.

-Fassolasi said Incipio very much wanted Facebook to expand its credit credits from virtual goods to E-commerce.

-he is willing to pay a maximum of 5% commission, which is the same as PayPal and Amazon, but less than the 30% percentage that Facebook collects on virtual goods.

-One big reason: once you can use a credit card, buyers from Facebook may buy more.

-a company called Shopvisible helped retailers such as Incipio build their Facebook stores.

-Another company, Sortprice.com, says it has set up 1500 Facebook stores for its clients.

-Sortprice is charging retail customers in subscription mode, and building a Facebook storefront is only part of its service.

-Sortprice said the retailers had displayed 3.78 billion dollars worth of merchandise on Facebook, with a total of 7.6 million items, involving 53,000 categories.

-One of the clients is the NBA team Dallas Mavericks, the team's boss Cuban Mark Cuban said: "You have to go where consumers want to buy things." ”

-Cuban said he would be willing to pay a 5% commission on Facebook's credit card.

-Sortprice's other customers include companies such as the American pet chain Petco and Adidas.