Facebook is testing new social network video ads embedded in the game

Absrtact: Beijing time May 6 news, according to foreign media reports, Facebook is testing new embedded in the game of social network video ads. According to an agreement signed with Sharethrough, a video advertising company, users watch video ads in the game to get Facebook's virtual

Beijing Time May 6 news, according to foreign media reports, Facebook is testing new embedded in the game of social network video ads. According to an agreement signed with Sharethrough, a video advertising company, users watch video ads in the game to get Facebook's virtual currency, Facebook credits.

Facebook will first post video ads in 350 games and apps. This allows Facebook and its partners to get a new digital monetization path, according to Deb Liu, Facebook's credits director. "This is another way for users to prefer credits," he says. Developers use credits and help users understand credits ".

The new plan will reduce the natural resistance of people watching video ads embedded in their activities. By providing FA Cebook credits, you can motivate them to watch video ads. Credits is very tempting for gamers because they can buy more virtual goods such as better weapons or equipment.

It also gives users a better idea of how Facebook credits,credits has been extended to a wider community of Facebook apps, giving developers another way to make money from the game. In short, Facebook will test a number of new ways to help users earn credits.

Partners who make video ads may include TrialPay, epicsocial, Sharethrough, Socialvibe, and Supersonicads. Sharethrough believes that embedding branded video into online entertainment such as games is important to improve the effectiveness of video advertising. This is because it can lead to more participation and more sharing of brand content.

In general, social video campaigns can increase the brand's visibility by more than 100%. Facebook's brand video sharing rate is often 270% higher than other platforms. Facebook will have all major app developers and game makers turn to Facebook credits as a general-purpose virtual currency by July.

Facebook currently has more than 550 games and apps using Facebook credits. About 275 developers use Facebook credits, which accounts for about 85% of the Facebook deal and 90% of the gaming experience.