Facebook is worth $200 billion trillion: mobile ads are bullish

On the morning of September 9, Beijing time, Facebook (77.89,0.63,0.82%) has topped $200 billion trillion in market capitalisation, making it one of the world's most valuable companies. Investors are now bullish on the development of Facebook's mobile advertising business. Facebook's shares rose 0.8% to $77.89 in Monday, with a market capitalisation of $201.6 billion trillion. This has made Facebook's market capitalisation rise to 22nd in the world, trailing Verizon, above Toyota. Facebook's shares have risen 9.3% per cent since July 23, up from 0.7% of the standard and Poole 500 index. Facebook reported a year-on-year increase in revenue of 61% to $2.91 billion in the second quarter. Mobile advertising revenue accounted for 62% of total advertising revenue, up from 59% in the previous quarter. Facebook made an IPO in May 2012, followed by a sharp fall in its share price due to poor performance in its mobile business. According to the Bloomberg billionaire index, Facebook CEO Mark Zuckerberg is currently ranked 13th on the global Rich List (Zuckerberg). With Zuckerberg's push, smartphones and tablet ads have become the core business of Facebook, and Facebook has built up an ad network that covers both the PC and mobile ends. Jeffrey Sica, president of SICA Wealth Management, said: "The recent rise in stock prices was due to last quarter earnings." Sitka At the time, Facebook reported higher demand and revenue data for the mobile ad business. If the mobile ad business continues to grow, their stocks will continue to attract demand. The recent rise in share prices has allowed Zuckerberg's personal wealth to reach $34.5 billion trillion. The 30-Year-old's Facebook share represents 61.6% of Facebook's voting rights. In the 12 months leading up to September 5, Facebook's shares rose 81%, up from 21% of the standard and Poor's 500 index. Facebook's market capitalisation has surpassed technology giants such as IBM (190.14,-1.06,-0.55%) and Oracle (40.64,-0.63,-1.53%). Facebook revenue, estimated at $12.2 billion trillion this year, is still well below the big technology companies. However, investors are bullish on the future of Facebook, with 43 of the 53 analysts surveyed in the Bloomberg rankings buying Facebook shares. David Wehner, Facebook's chief financial officer, said in July that big brands and marketers were paying higher prices for better quality advertising, which David Vina Facebook's last-quarter results. Facebook's average advertising price has doubled over the year, while the number of ad shows has dropped by 25% over the same period. According to EmarketeR data, Facebook accounted for 5.8% of global digital advertising revenue in 2013, up from 4.1% in 2012. Last year, global digital advertising spending rose 14.8% per cent to $120 billion trillion and is expected to reach $140 billion this year. Facebook is continuing to develop various advertising services. In addition to launching video ads and ad networks based on Third-party apps, Facebook bought LiveRail this year. The company can offer video ads on sites other than Facebook. Last month, Facebook unveiled a tool to help advertisers understand the first time the ads are viewed, and whether they have brought a user buying behavior. Such services have sparked criticism from privacy-protection groups. This suggests that there are still many hurdles to be addressed in the future of Facebook. As the number of U.S. users slows, Facebook is focusing on markets outside North America to drive up the number of users. In emerging markets, users use more mobile phones to access the Internet. In June this year, Facebook's North American users rose 7% to 152 million, while Asian users grew 26% per cent to 228 million. Facebook also announced that the number of active users in Africa was 100 million, with more than 80% users coming from the mobile end. Mr Zuckerberg has also recently made several acquisitions to drive business diversification. This February, Facebook announced that it would buy mobile messaging applications WhatsApp at a price of 19 billion dollars. This July, Facebook bought virtual reality dai Oculus VR for about 2 billion dollars. Zuckerberg believes the company's products will become one of the most important communications tools after smartphones. (D-Gold)