Facebook launches mobile phone program or collects mobile end user data

    According to foreign media reports, Facebook will release the "facebook/Mobile phone" project this week. In this respect, the Forbes website published Evan Spencer (ewanspence) commented that Facebook launched the project because it needs to collect more user data from mobile devices, and therefore need to ensure that it can contact users at all times and is not subject to the restrictions and interference of any third party companies.       Following is the original abstract:     When you first started using the iphone, you were asked to enter your Apple account, and when you started using an Android device, You need to enter Google account information, Windows Phone system requires the user's Windows Live account, BlackBerry users need to enter the BlackBerry World username and the corresponding password.      All of this is to get you to use their new system as quickly as possible, or to connect the new device with your existing personal social profile.      This is why Facebook is about to announce a resource to develop a "facebook/mobile" project this week, whether it involves hardware (many rumors revolve around this), and the replacement UI of existing devices (from the point of view of data collection) This is meaningful), enhanced applications (after all, they are constantly iterating over their mobile code) or a mix of three, the key is that Facebook is based on the user's habit of using the phone to collect as much data as possible.      Mobile advertising costs, clicks and transactions are relatively small, 56% of Facebook users through mobile phone access to the site, but only 23% of Facebook revenue from the mobile end, Getting the same revenue from the desktop means you need to work harder, faster, and more efficiently on the mobile side. That's why Facebook is in the Mobile world, and they need to keep up with the evolution of the ecosystem to gather all the mobile data. Simply put, it's not enough to collect user data via iOS or Android data, which will only allow the operating system provider to keep getting the end user.      As the number of online people shifts dramatically to the mobile end, Facebook needs to move its forces to consolidate its profitability and control of its users, ensuring that it is in touch with the user and is not subject to any restrictions or interference from any third party company.      The future of Facebook is moving. Everything will be FAC on April 4.Ebook new product Conference announced.