Facebook layout Russian market cooperates with local operators

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"TechWeb Report" December 31 news, according to foreign media reports, the world's largest social networking site Facebook users more than 500 million, but Zuckerberg's site in some of the world's major markets still do not occupy a dominant position. In Japan, Facebook is not in the top three, nor is it the most popular in countries like Brazil, but Facebook has a more upbeat outlook in the Russian market. Facebook is currently ranked fifth in the Russian market, but growth is staggering. From January 2010 to August, the number of users of Facebook's Russian business grew 376% to 4.5 million, according to data published by the Market Research institute comscore.

Facebook has reached a deal with Russian wireless operators beeline and Mobile TeleSystems, so users of two operators can use mobile Facebook. To overcome the language barrier, Facebook allows users to make translation suggestions about features that are difficult to understand in Russian, and allows users to vote on these suggestions. "Russian is a very complex language, so we allow users to translate the interface to match the complex Russian grammar," says Javier Olivan, head of international business development at Facebook. ”

Even though a number of Western companies, including Google, are competing in the Russian market, Facebook founder Mark Zuckerberg has never concealed his ambitions for the Russian market. In a speech to Stanford University this October 17, Zuckerberg said that if Facebook succeeds in entering the Russian market, it will give Facebook a head start in the world's most Internet users ' market in China.

Russian users ' love of social networks makes the market an ideal experimental plot. Each Russian user spends an average of 9.8 hours a month on social networking sites, more than twice times the global average, according to comscore.

Why do Russian internet users spend so much time on social networking sites? The first is the climate, and when Russia's 6 months of winter comes, people stay indoors and socialize through the Internet. Another reason is Russia's vast territory and imperfect infrastructure, especially in Murmansk (Murmansk) cities such as the Arctic Ocean.

Above all, Russia has traditionally relied on informal information. Esther Dyson, a venture capitalist who has been paying attention to Russia's technology industry for more than 10 years, says, "In Russia, it is generally not dependent on the public system, mainly on the network of friends." "In Russia, people will naturally get the information they need through their friends ' web."

So it is not surprising that the Russian social network has grown rapidly. Odnoklassniki.ru is a classmates.com based website, has 17 million users. Odnoklassniki.ru is popular with older people who are not proficient in new technology and has become a favorite dating site for all ages in Russia. Moi Mir is similar to News Corp's MySpace, with a total user population of 20 million.

But Russia's most popular social networking site is VKontakte, which has a majority stake in the Russian investment group Mail.ru,mail.ru, which also holds a small share of Facebook. The number of VKontakte users reached 28 million, and was inspired by Facebook.