Facebook market breaks 100 billion dollars to benefit mobile ads

NetEase Technology News August 27, according to Bloomberg reported that the market for Facebook to improve performance through the mobile advertising business is very optimistic, stimulated by this, the social networking company's market capitalisation today exceeded 100 billion U.S. dollars. The unit today closed at 41.34 dollars, rising 1.9%. It rose to 41.94 dollars earlier, creating the highest price since the May 18, 2012 date of the IPO. Facebook shares have risen 55% per cent this year, much higher than the 16% of the 500 index. This is the social network's rebound, its share price fell to only 17.73 dollars last September, because the market is worried about its mobile advertising sales capacity. Facebook reported last week that mobile advertising accounted for 41% of total advertising revenue in the second quarter, marking the company's remarkable progress in the mobile sector. "The market is increasingly confident that Facebook will become a dynamic profit machine," Laurence Balter, an analyst at Oracle Investment Research, Lawrence Barte. "People have been looking at their Facebook pages from time to time." "Facebook shares currently have a dynamic earnings ratio of about 180 times times. According to data compiled by Bloomberg, the number is second only to 3 companies in the standard and Poole 500. This also means that investors think the company will achieve stronger profit growth in the future. With a market capitalisation of $100.7 billion trillion, Facebook ranks among hundreds of billions of dollars in technology companies. Its market capitalisation is similar to that of Amazon ($ 130 billion trillion) and Intel ($ 111 billion), but far below Apple ($ 450 billion) and Google (289 billion dollars). Facebook shares are close to the all-time high of $45 trillion in its IPO day. The unit has soared 56% since July 24, when it exceeded analysts ' expected quarterly earnings. While mobile advertising is making progress, Facebook plans to shut down underperforming features. The company will turn off the entity gift-giving feature and focus instead on the Gift card service. The service accounted for up to 80% of the turnover in gift-giving projects. (Lebang)