Facebook mobile ad revenue accounted for or over 50% in the quarter

Sina Science and technology news Beijing time September 13 afternoon, JPMorgan Chase analyst Gees Ams Doug Anmuth said in a study in Thursday that Facebook's mobile advertising revenue accounted for more than 50% of its total advertising revenue in the fourth quarter of this year, This ratio will reach 60% in 2014. Ames that Facebook's share price will rise further, thanks to increased advertising revenue from both the mobile and desktop ends. In Wednesday, Facebook's shares closed at $45 trillion, the highest since the IPO. In addition to raising expectations for advertising revenue for Facebook's desktop and mobile terminals, Ames raised Facebook's target share price from $44 trillion to $53. "The 2013 is a turning point for Facebook, whether it's advertising demand or advertising quality, which allows the company to increase the number of ad spots while increasing the price of advertising," Ames wrote in a research note. "Ames that in the third quarter of this year, the number of Facebook advertisers has increased, which shows that the number of entertainment industry advertising, such as video and host game release, has shown a sharp increase." "These ads tend to have a ' hit-play ' video built into it, indicating that Facebook is likely to publish more formally the flow of video ads in the coming months," he said. At the same time, because of the time to be guaranteed, and more advanced format, such ads may be higher prices. Ames said: "We are still very bullish on Facebook's stock price trend, because the user and mobile device interaction is still very strong, can completely offset the desktop side of the loss of traffic." Facebook's overall advertising revenue has just begun to rise. "Ames also predicted that Facebook's fourth-quarter ad revenue from the retail business would rise further, as large retailers have improved their approach to calculating the return on Facebook ads in the past year. (Qing Chen)