KeywordsMobile application promotion applicable if can advertising products
The Silicon Valley news Beijing time June 20, according to foreign media reports, Facebook launched mobile applications to promote advertising so far, many people in the industry to doubt its effect. But recent case studies have shown that Facebook's advertising product is effective for some applications, especially for dating applications.
American Dating Tool Ayi (areyouinterested) tasted the sweetness. In the social field, Ayi is already a similar "dinosaur" application, with six years of operating history, the cumulative download reached 70 million times. The software takes a free value-added mode, and users must pay if they upgrade to a version that can send and receive information.
The market for dating tools is becoming more crowded and ayi status is worrying. In the 2011 's, its monthly active users still had 7.3 million people, and today it has plunged to 3 million people. In the process, however, the number of paid subscribers has increased from $7 million trillion in 2010 to $19 million trillion in 2011 years.
To boost market influence, Ayi turned to Facebook's mobile apps advertising service. Finally, in May, its downloads increased by one times from April. Because of the low price of Facebook's advertising product, Ayi has been able to further subdivide its target audience, such as the 26-36-year-old Canadian male Netizen and Brazilian male female netizen, which has yielded good returns.
According to reports, in the Facebook this advertisement product, the user if clicks, then will be quoted directly to the downloading application interface, may raise the application software's installed capacity directly.
After this round of hype, Ayi's users on the iOS platform jumped 91%, while Android users jumped 147%. In addition, 15% of the use of traffic from smartphones.
Ayi executives say that, from their experience, Facebook's mobile apps ads do have an effect, especially if an application is operating in more than one country, so developers can optimize advertising audiences and improve their outreach. In addition, if the user's privacy settings allow, through the application of Facebook friend installation information to communicate, can also be promoted.
Original title Facebook application promotion ads have a significant effect on dating apps
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