Facebook mobile beta test video AutoPlay

"Sohu It News" Beijing time September 13 News, according to foreign media reports, Facebook is on its mobile service to test the information flow in the video AutoPlay function, the intention of its 1.15 billion users of the social network to create a lucrative, similar to TV video ads platform. In Thursday, Facebook wrote in its official blog that the video was silent when the video appeared in the user's information stream, but when the user clicked, the video zoomed in and started playing the audio. If the user stops the video playback, scroll up the page. Facebook said that during the test period, only individual users, celebrities or musicians posted on Facebook video have automatic playback function. However, they will look for ways to use this feature in advertising marketing in the future. In addition, the AutoPlay feature only applies to videos uploaded directly to Facebook during the test period and does not currently support video forwarded from external video sites such as YouTube. The test is now aimed only at a subset of Facebook-American users and only supports Android and iOS mobile Facebook apps. A Facebook spokeswoman said the test did not show that the automatic playback feature drastically consumed the phone. Facebook's new feature adds to expectations of Facebook's video ads. According to some media reports in recent months, Facebook plans to charge a 1 million-2.4 million dollar ad fee for branded marketers for their 15-second video ads on Facebook. Facebook's share price hit $45.62 in Thursday, as investors expect video ads and Instagram ads to create new revenue streams for Facebook. But before Facebook uses this new feature for marketing, it needs to increase its technical support and evaluate the user's response. (Kirk)