Facebook Mobile users detailed: Android Super iphone

Facebook has been keeping the number of mobile apps secret, TechCrunch reported January 5, but analyst Bennedict Evans (Benedict Evans) found a way to uncover the secret, Provides an important insight into the direction and performance of Facebook's mobile actions.

The most intriguing finding is that Facebook's Android users are growing faster than iphone users, but the share of Android devices is lower. A year ago Facebook was no longer publishing mobile app users through the graph API. Enders analysis of Evans carefully recorded data up to November 2012.

iOS and Android

In September 2011, Facebook's Android monthly active users were 66 million, and iphone users were 91 million. After Facebook stopped publishing data in December 2011, Android users overtook the iphone. 11 months later in November 2012, Android users had grown to 192.8 million, while the iphone was only 147.2 million.

This shows that Android was the core source of growth that enabled Facebook mobile users to reach 604 million by the end of the third quarter of 2012. This underscores the need for Facebook to speed up the development of Android apps. While Facebook's Android users are in absolute numbers above iphone users, iphone apps are more popular.

Facebook's iphone has an estimated 200 million users, with active users accounting for 73.6%. Android installation users are estimated at 550 million, but only 35% use Facebook's native apps every month. Part of the reason may be that Android is popular in China, but China has blocked Facebook. But Facebook also has a low penetration rate in emerging markets such as India, where Android is popular.

The ipad's Facebook app grew fast, with users growing from just millions of in September 2011 to 48 million in September 2012. If the ipad app is estimated to have 100 million installed users, active Facebook users account for 48%, less than the iphone.

At the same time, of the 195.2 million of iOS devices that frequently visit Facebook apps, only 53.8 million or 27.5% of devices have opened iOS 6 Facebook. This means that many people do not use contact synchronization, easy sharing, and independent logins for third-party applications. Facebook may need to figure out a way to persuade more users to open integrated apps, not just for their own benefit, but for Apple to believe that Facebook is a powerful partner.

Feature phones are important but rim, Nokia, and Windows phone are not.

From September 2011 to November 2012, Facebook apps, called Facebook for Every phone, grew 1 time times to 82 million. As of December 2012, RIM's BlackBerry Facebook user base was 60.2 million, but not much more than the November 2011 48.9 million. As of December 2012, its failed Playbook tablet Facebook app user is only 690,000. Meanwhile, as of November 2012 Nokia had 15.7 million Facebook users, and Windows phone version of Facebook was only millions of.

Messenger is growing fast but still far behind

Facebook has done a lot of work. There are a number of features on the network that make sense, but it may be bloated to concentrate them all in one mobile application. That's why Facebook has been launching separate apps since August 2011.

After acquiring the group information and SMS replacement application Beluga in March 2011, Facebook Modified it and incorporated it into the Web/Mobile Information system. As a result, Facebook launched its iOS and Android version of Messenger in August 2011. One months later, it has nearly 3 million months of active users. As of late November 2012, Messenger had 22.8 million iOS users, 32.3 million Android users and 1.6 million BlackBerry users, with a total of 56.7 million users.