Facebook mobile users grow 20% in June

Sina Science and technology news Beijing time July 18 morning, Facebook announced in Wednesday that this June, through mobile phone access to Facebook, British and American users grew by about 20% Year-on-year. It is therefore expected to increase the attractiveness of the summer to the brand advertisers. Facebook, which was founded in 2004, has grown into the world's largest social network, but it has had to adapt to trends as its main internet access gradually turns from a PC to a smartphone. The strategy has begun to pay off, with data from the first quarter of this year showing that mobile advertising revenue has gained momentum, accounting for about 30% of Facebook's total advertising revenue. This Thursday, the company announced that the United States June Mobile month active users grew 18% year-on-year, the UK growth of 22%. At the same time, the major brands are also in various ways to contact those who may be in the summer vacation, so no longer use the traditional media users. "We see this as a huge opportunity because there is evidence that people are still using Facebook through smartphones." James Quarles, head of the regional Quintilius for the UK and southern Europe, said, "as people begin to leave their jobs, this gives the brand a different opportunity to look at Facebook in different ways." "While advertisers are willing to tap the booming mobile phone market, they are rarely optimized for mobile devices, making it difficult to distribute accurate ads to mobile users, resulting in a disproportionate amount of time spent on mobile devices and spending on mobile advertising," he said. Facebook is seen as one of the most likely channels for success in mobile advertising. "When people have this stickiness and look at Facebook 14 times a day, if advertisers can convey the right message to the right audience, the business will be significantly affected," says Quintilius. "(Think FAR)