Facebook publishes camera distribution social power provider?

In China, this period of time http://www.aliyun.com/zixun/aggregation/21476.html "> Du Fu is very busy, and then the pack adults are very busy." In foreign countries, the busiest should be Facebook, first busy listing, but also a busy acquisition, and have to push their own products.

According to media reports last week, Facebook donated 80 million of dollars to social gifts for mobile apps karma. Or last week, Facebook launched its own development class Instagram application camera.

Let's take a look at the 2 apps camera and karma.

Camera, a Instagram photo-sharing app released after Facebook acquired Instagram, is now on the shelves of Apple's app Store.

Camera is functionally similar to Instagram, providing editing, trimming, flipping, and filtering to add image processing capabilities. A notable feature of Camera is that you can view photos of all your friends in the same location. After the application is loaded, the user can see the photo collection of the friends they are interested in, and the photos are presented in the form of "waterfall flow". Users can slide the screen to view more photos or click into the appropriate photos. Instagram employees were reportedly not involved in the development of the photo application.

Karma, created by Lee Linden and Ben Lewis, allows users to give gifts to friends directly via their mobile phones, including gift cards, virtual gifts, birthday gifts, wedding gifts, and so on. Karma can be based on the user's Facebook friends information, new, birthday reminders, keywords, such as screening, through the semantic analysis, and other means of those who need gifts to recommend the information to the user. If the user's friends change their new job or get married, Karma will send out a notice to let the user write some congratulations or send out a greeting card or something. If you do not know the friend address, Karma will also automatically send a message to the friend, ask the other side to send the address. On one side of the gift, he receives messages, emails, or HTML5 formats. Of course, he can also directly enter an address to transfer gifts to others, exchange or donate. The other person can also directly fill in a reply to the sender's thank-you note.

Some commentators argue that Facebook is buying karma to address its social-e-commerce challenges, and it appears that Facebook is exerting its social-electronic commerce.

We looked back at camera, 2 of which was important, and one of the Instagram employees was not involved in the development of the photo application. The 2nd camera is presented in the form of "waterfall flow".

The author has in the previous article introduced the Pinterest "waterfall Flow" the present form, this form has a strong social electrical property, whether it is the electronic business site pictures, prices, links directly to their own web site, through the import of the flow of electricity to start to profit (Taobao guest mode), or through this form to improve the application of the presentation, for Faceboo is a visible reference object. And, don't rule out Facebook through Taobao Guest mode as a new business.

At present, Pinterest is already a world-renowned website, although its commercial form has not yet formed, but the bright development prospect anyone can see.

The author believes that camera should be the product that Facebook started before the acquisition of Instagram, and other development was meant to counter the rise of Pinterest. In addition, Facebook wants to make the flow as far as possible, especially after the listing, the demand is increasingly urgent, so its acquisition of Karma action can be understood. Through the camera test "waterfall flow" in the form of applicability, and then integration with the karma, and then the mobile electric and social power to explore a path.

The author believes that Facebook's exploration should be more reliable. At present, the domestic class Pinterest model Web site Mushroom Street, beautiful said in the client's groping to do well.