"TechWeb Report" July 21 News, Facebook has launched a new iphone application called mentions, and this application is mainly about the celebrity group. Although the application is open for download, only authenticated public fan page administrators, who have a blue authentication (similar to Weibo) sign next to their names, are available. Facebook's move is not to differentiate users, but to increase the participation of celebrities and help Facebook build a celebrity community to attract more young users. The company had a small test of mentions last year, when the number of celebrities who used the app turned over one more times than before. Mentions encourages celebrities to publish content on Facebook, including text, pictures, and videos, and celebrities can also view and communicate with their fans about their opinions or discussions.
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