Facebook pushes marketing platform to help developers sell apps

Sina Science and technology news Beijing time of October 11, the U.S. Science and Technology website Insdie Facebook reported in Monday, Facebook finally launched the Long-awaited platform products to help developers sell their native applications and HTML5 applications through their platforms.　　iOS app developers will be able to take advantage of the bookmarks, requests, and information flow features Facebook offers. Facebook's platform not only supports HTML5 applications, but also supports the viral hype of iOS native apps.　　If developers want to advertise native apps, Facebook can bring users to the itunes App Store by notification. So in this platform strategy, Facebook does not exert pressure on developers to develop HTML5 applications. The move is important because it has long been argued that the HTML5 application requirement is an obstacle to the spread of Facebook's mobile platform, and that the resources of small and medium-sized developers are hard to reconcile between native applications and HTML5 applications. In addition, the performance of these two applications is still significantly different, especially in terms of game performance, which is precisely the largest source of revenue for both platforms. It is not clear whether Facebook will share the revenue from the app's paid downloads.　　The Android platform will soon launch a similar viral marketing platform, but the exact date is unknown. In addition, the Facebook credits payment system has supported mobile apps. HTML5 developers who want to use credits as a payment mechanism must use the system entirely, while native iOS applications must use Apple's payment system. Since Apple is unlikely to give up the application of built-in payments and paid download revenue, the platform uses this decoupled payment function model. (leisurely) to share: