Facebook pushes new advertising tools

Absrtact: May 9 News, according to foreign media reports, Facebook today launched a new tool for marketing-called Facebook audience Insights (deep Facebook users), and will be enabled globally in the next few months. The tool allows advertisers to collect their target

May 9 News, according to foreign media reports, Facebook today launched a new tool for marketing-called Facebook audience Insights (in-depth Facebook users), and will be enabled in the next few months around the world. The tool allows advertisers to gather information about their target audiences and enhance their understanding of the customer.

The tool can analyze the development trends of advertisers ' customer groups and let them adjust their marketing strategies based on the information gathered by the tools. A practical example: a female fashion luxury brand is to improve the user's awareness of the products it sells in its stores. Marketers can use this tool to find out how many Facebook users live near these stores, their points of interest, their past buying behavior, and the way they like to shop.

The tool can provide information about the following types of users:

-Age, sex, lifestyle, education, marital status, work and family.

-Favorite pages: such as women's or sports pages.

-Location and language: People's place of life and their language.

-facebook: How often the target audience logs on to Facebook and the devices they use.

-Shopping activities: past buying behavior and methods.

This information can be divided into three categories according to the crowd: A typical Facebook user, a user connected to a particular page or event, and an advertiser's existing customer. Facebook promises that the collection of information will be carried out in the context of ensuring the security of the relevant users ' personal information.