Facebook puts ads into Instagram videos to boost marketing

Silicon Valley's newly updated Instagram app has enabled Apple and Android users to use this new feature. You may have seen a 15-second scream, a fragment of a jump clip, a sudden zoom in and zoom out of the video on your Instagram and Facebook.

Thanks to advances in technology, almost every mobile phone with a shooting feature can shoot high quality videos, even clips, and smartphone users can upload to social networking sites to share with friends, but that doesn't mean everyone is a professional photographer.

Don't get me wrong, Facebook announced today that the Instgram video function is great, but I'm afraid the average user's ability to shoot is overrated.

Instagram CEO Kevin Sesterom (Kevin systrom), in today's small-scale press conference, said that the central idea of video products is: simplicity, beautification, community. On this basis to develop different functions: Users can take 3-15 seconds of short video, simple interface, as long as the press and hold can be photographed, can be segmented to shoot different pictures, there are simple editing functions, if you do not like the whole paragraph can be deleted, allowing users to choose their own cover photos, 13 different filters, stable shaking screen function ( Cinema).

In addition to Instagram's most admired filter function, the latest stable shaking screen feature has cheered the people present. Kevin Sesterom (Kevin systrom) says this feature can help users take pictures of moving pictures or objects, resulting in a slight jitter, after the function processing, can become more smooth. In the press conference on the scene show the effect is quite good, but the actual operation found that if the amplitude of shaking slightly larger, the effect of the system will not be too ideal.

On privacy protection, Instagram stressed that, like photos, the copyright of the video belongs to the user. As for inappropriate video, after someone has reported it, a team will conduct a special audit.

Counter Twitter?

Facebook today announced the Instagram video product, which is seen as a Vine video on Twitter.

Vine of course not to be outdone, has been ready to launch new features. Starting in Wednesday, the application's founder has sent messages that suggest that users will soon be able to preview and save a draft of the video before sharing it, that they can stitch together several short videos, and that they can browse the video content by category and interest.

According to Topsy Analytics, a research firm, Vine users who shared the video earlier this month have surpassed photos shared in Instagram. Currently in the iOS App Store Vine ranked third, Instagram is the 21st.

Instagram on the Vine,facebook Challenge Twitter, a social video war is brewing. Compared with the Instagram 15-second limit, Twitter has been testing the length of four seconds to 10 seconds to finalize 6 seconds, but Vine users don't mind. They think that in such a short time, let the user capture the most important essence or concept of the story. Vine's founder Donghofman (Dom Hofmann) said in a blog that Vine represents abstract concepts and is a small window that allows you to see the people, environment, concepts, and objects that make up your life.

It's not surprising that Facebook will grab a wave of video-sharing news is the latest step in Facebook's attempt to get the device moving. 130 million users a month to share photos of the Instagram, and naturally become the shooting and sharing video carrier of the candidate. Facebook, which actively wants to boost mobile-end revenues, may eventually want to put ads in Instagram videos. According to emarketer's survey, the market for video advertising is expected to grow 41% this year, to $4 billion trillion.

In addition, the lift is expected to sniper Vine and other similar services to obtain greater tentacles. For users, it would mean that they would be less able to use one app and less build a social network, and it would also give a reason to use Instagram for users who love to shoot and share videos. High viscosity video, will be Instagram picture service is a good supplement.