Facebook shares record highs and big investments return

Recently, the global tech market has come to a climax, and social networking giant Facebook shares have hit record highs.

In the Friday U.S. stock trading session, Facebook's shares closed at $83.8 trillion, breaking a record high of $81.45 last year, the all-time highest in 84.6 dollars. Last week, Facebook's shares rose by 7.4% per cent. At this point, Facebook's market capitalisation reached 231.6 billion U.S. dollars, ranked tenth in the S & P 500, squeezing 228.2 billion dollars from blue-chip JPMorgan Chase.

Some analysts say Facebook's share price hit a new high, largely because its quarterly revenues and profits in January this year exceeded the expectations of industry analysts. Meanwhile, Facebook's mobile-advertising business now accounts for about 69% of the company's total revenue. By comparison, Facebook's mobile advertising revenues remained negligible at the time of the initial public offering in 2012. Bloomberg analysts said Facebook's revenue this year will be expected to rise 37% Year-on-year, breaking the 17 billion dollar mark. Last year, Facebook's shares rose 43% per cent, while the standard and poor 500 index rose only 11%. In the next 12 months, the company's target price is set at $91.57.

At the same time, Facebook recently announced that it will increase its payment function in its Instant Messaging Facebook Messenger for friends to transfer money, after Apple, Google, another internet giant announced into the mobile payment market, global mobile payments in the field of the battle to upgrade the Giants. Wall Street has high hopes that Facebook's payment function, once successful, could be extended to other areas of payment and even into the electricity sector.

According to research institute BI FDI, the U.S. mobile market size in the past 5 years, the composite growth rate of 172%. By 2019, the market will reach $818 billion trillion, accounting for 15% of the total U.S. payment market.

In addition, Facebook's big investments are starting to pay off. More than two years ago, Facebook bought a photo-sharing platform of just 13 employees at a "sky-high price" of nearly 1 billion dollars, a Instagram bid that was once questioned. However, Citigroup said earlier that Instagram's current valuation of up to $35 billion trillion, Instagram's advertising products in 2015 years to bring Facebook 2.7 billion dollars of revenue. Reporter Wu Jiaming