Facebook shares tumbled 16%

News and technology information Beijing time July 27, because Facebook did not give the next quarter's expected performance expectations, which further exacerbated investor concern about the Facebook mobile strategy, which led to Facebook shares in the Friday trading in the last 16%.

Facebook released its first quarterly earnings in Thursday, with a revenue of $1.18 billion, consistent with analysts ' average forecasts, up 32% from 895 million dollars in the same period last year. Net loss of 157 million U.S. dollars, and the same period last year to achieve a net profit of 240 million U.S. dollars.

"Facebook revenue is consistent with the average industry expectation, but from market feedback, investors are far from content," Piper Jaffray, an investment bank Jaffray, said in a research note to clients. ”

Currently, investors are mainly concerned about how Facebook can get revenue from mobile ads as more and more users start accessing Facebook via mobile devices.

"Facebook has made itself the image of an Internet utility, but it will take some time to get to the heart of Wall Street," Citigroup analysts said in a report. ”

Market value shrank by 1/3

Before the opening of Friday, Facebook shares were reported at $22.68 trillion. Facebook's market capitalisation has shrunk by 1/3 since May 18.

J.P Morgan Nomura analysts said some early investors would be able to offload their shares after the lockout period ended August 19, which would again put pressure on Facebook's share price.

Most analysts believe that Facebook's mobile strategy is the main factor in determining Facebook's future growth. "Facebook is currently in the early stages of a shift to mobile advertising, which, over time, will drive performance growth and increase profitability," JPMorgan Securities said. ”

Test Water Mobile ad

Recently, Facebook has started offering limited advertising services on mobile platforms. Currently, Facebook's revenues from mobile platforms are negligible, but companies are investing heavily in mobile apps.

Facebook's capital spending has risen twice-fold in the past quarter. In the second half of this year, Facebook will continue to increase its operating costs.

By the end of the last quarter, Facebook's active mobile subscribers were 543 million, up 67% Year-on-year, but mobile advertising has been growing at a slower pace. Currently, mobile users account for 57% of the total number of Facebook users.

According to Thomson Reuters ' StarMine data, 6 analysts gave Facebook shares a "strong buy" rating, 11 gave a "buy" rating, 17 gave a "hold" rating, 1 gave a "sell" rating, and 1 gave a "strong sell" rating. The average target for these analysts is 38.21 dollars.