Facebook test new page design for increased advertising value

Facebook is testing the new home page design, allowing news seeds to scroll independently of the rest of the page. That is, no matter how many news seeds the user scrolls, the ads, app tags, and top navigation bars can still appear within the visible range of the page.

If the homepage is redesigned, it will increase advertisers ' click-through, increase the stickiness of apps and make Facebook easier to navigate.

Recently, Facebook has tested a small number of users for a new real-time flow of information called happening now. The flow of information appears in the right sidebar, where events do not normally occur. This design can increase the frequency of the new content appearing on the user's homepage, and increase the user's stay time.

But according to the latest design, the latest news on Facebook's home page is the second part of the news seed, a modest shock for users who have nurtured browsing habits on Facebook's dual-label News seed page. But Facebook's home page has not been designed for major revisions for 16 months, so the revision is in line with Facebook's strategy to launch new products quickly.

Benefit from all parties

The design that makes news seeds scroll independently of the top and side navigation bars of the page can have a significant impact on the Facebook ecosystem. Currently, if users scroll down six news feeds, they will not be able to see the ads, bookmarks, and navigation buttons.

Independent scrolling news seeds mean that ads will appear more often in front of users, helping to increase the number of clicks on the ads, boosting Facebook's overall advertising value, and possibly raising advertising bids. As a result, the implementation of the design will help Facebook increase revenue.

Developers can also benefit from this, because the application bookmarks in the left column of the page can also appear longer in front of the user, encouraging the user to return to the game or application. Over the past year, Facebook has made a number of tweaks to bookmarks, which could hurt application stickiness. By displaying the bookmark in the page scrolling process, Facebook can improve the visibility of the application bookmark and the stickiness of the application without compromising the gaming user experience.

While any changes to Facebook's Web site will face opposition from a subset of users, the independent rolling news seed design will make it easier for users to see news publishers, Account and privacy settings, and images. This will increase the frequency of content sharing, attract users to Facebook's most sticky products, and provide users with a greater sense of control.

As you can see, Facebook's news seed-independent scrolling design will be a big success with this winning design.