Facebook: The crisis facing the mobile internet age

Google recently unveiled Android 4.0. When the author saw this system, suddenly http://www.aliyun.com/zixun/aggregation/1560.html ">facebook's future full of worry."

Facebook and Google have a long history of social warfare, and often the former prevail. Google +, a new social networking service, recently launched another round of fighting. In fact, in the traditional PC internet age, because of the Matthew effect of social networking, I think it's hard for Google + to flop. However, this era is undergoing tremendous changes, the development of mobile Internet has changed the entire industrial landscape. For example, the calculation manufacturers successfully encirclement and suppression of traditional handset manufacturers, become the center of the mobile industry eco-chain, tablet computer industry impact on the traditional PC industry ... On a node where the industrial landscape and business shape have changed dramatically, all seemingly solid walls are likely to be broken, including Facebook's "user-volume" fence. The most likely way to break the Facebook fence is Google +. The reason why I think so, but also from the Android 4.0 said.

One of the big features of Android 4.0 is the "people-centred". Users can connect to friends and understand their dynamics more easily when using services and applications based on the system's mobile phone. In Google's words: "Your contacts, friends forever and you are just the distance between the fingertips." "For example, if a user clicks a picture of a contact on his phone, he can see all the ways he can contact him; It can be seen that Google is trying to design through the interface, operating design, on the mobile phone to build a people-centric service system.

These are the first steps in the design of an Android "people-centred" approach. So, as Google's blockbuster product in social networking--google+, the future is likely to be more deeply integrated into Google's township system. This kind of depth integration refers to, in the interface, the operation and so on the special design.

And, you might say, Facebook has been built into many terminals. In addition, it works with a lot of mobile apps, where you can post content on Facebook in one click and even jump directly to Facebook. But, essentially, the service of a built-in client on a mobile phone, and the phone itself and other applications are split. In other words, the phone is just Facebook's carrier.

In the future, the mobile phone will become the user's "fen". This requires a more coherent experience of all kinds of information and services on mobile phones. Not only that, users will choose an application and service is that these services can allow users to gain benefits at the same time, reduce the user's use of the threshold. and the continuity of experience is to reduce the user to use the threshold of an important means. So, from this point of view, if Google + is deeply integrated into the operating system and is well integrated into Android's "people-centric" system, then the experience of Google + on the phone will become more seamless, user access threshold will be greatly reduced.

In this way, after Android 4.0 is popularized, Google + will naturally be used by more users after the mobile terminal becomes the helper of the user's life and work. And when its base users accumulate, Facebook is really in danger, after all, everyone is typically a social network.

(Responsible editor: The good of the Legacy)