Facebook transforms to mobile internet but doesn't want to build mobile phone

February 1, according to foreign media reports, Facebook is no longer an internet company, it is rapidly fading the skin of internet companies and the old Internet genes, to the mobile Internet transformation.

In the United States, more than One-fourth of the time users spend using mobile apps are on Facebook and Instagram, which has been bought by Facebook.

On New Year's Day, more than 600 million photos were uploaded to Instagram and Facebook, creating a record.

"We will create new moves for first experience. Zuckerberg, founder and CEO of Facebook, said in a Wednesday stock analyst conference call.

Last year, Facebook had no advertising on its mobile side, and in the fourth quarter of 2012, the company had 23% of its advertising revenue from this, compared with 14% in the third quarter. Marketers are increasingly turning to Facebook to promote new products and reach target audiences, a large part of which is entirely on the mobile side.

There are reasons to do so, and more users are accessing Facebook via smartphones and tablets than PCs.

As of December 31, 2012, Facebook's mobile-end active subscribers reached 680 million, up 57% from a year earlier. In the fourth quarter of 2012, Facebook moved the number of active users to the web for the first time. These figures do not include Instagram.

"This happens because smartphones are becoming more and more popular in the global marketplace, and we have the ability to build users ' favorite products." David Ebersman, chief financial officer at Facebook, said, "The user's use of Facebook on the web has continued to Davier Bosman on a global scale." ”

Facebook is revamping its corporate genes, and in that case, Zuckerberg said in a conference call that Facebook still faces a daunting task. This year, they must create their own mobile platforms and address monetization issues. Mr Zuckerberg said Facebook would devote more money to the long-term process of mobile operations and monetization in 2013, meaning that it would have more spending and lower margins.

However, Facebook does not have a plan to make a smartphone.

"Last year was a magical year for us ..." said Mr Zuckerberg. We adjust the direction to become a mobile first company. ”

Facebook reported a fourth-quarter revenue of $1.585 billion, up 40% from $1.13 billion a year earlier. The company's net profit for the fourth quarter was $64 million trillion, compared with $302 million a year earlier.