Facebook turned around: it was disrupted by startups.

Source: Internet
Author: User
Keywords Startups via upload near-term revenue

Beijing time December 7 Morning News, the U.S. Science and Technology blog Business Insider wrote today, http://www.aliyun.com/zixun/aggregation/1560.html ">facebook some recent" Defensive "moves show that the company is being disrupted by some fast-growing start-ups, losing focus and confidence.

Facebook has previously introduced innovative features such as timelines and dynamic summaries, gaining wide acclaim from users and becoming a market leader. Recently, however, Facebook's approach appears to have changed.

Snapchat is one of the most typical examples. In more than 1 years, the Snapchat service attracted tens of millions of users, each day through the application of the share of photos reached 50 million, more than the Instagram per day photos uploaded.

What makes Facebook uneasy is that Snapchat's approach runs counter to Facebook, but is also popular. Through Snapchat services, users are not uploading photos and sharing them with everyone but with a small group of people. The photos are automatically deleted shortly after they are sent. The photos are not uploaded to the site, and the photo recipients are only disposable.

Facebook tried to emulate Snapchat and launched an app called Poke. Poke was on the top of the app store for free after a short time, but then the heat quickly subsided. At the moment, Snapchat is still the 5th-most-used free app Store, while Poke has dropped 100.

Snapchat is not the first product to make Facebook helpless. Other similar cases include:

1.Facebook bought the Instagram at $1 billion, because it offers a better mobile photo-sharing experience that steals Facebook users.

2. There are rumours that Facebook is also disturbed by the path of another fast-growing social network.

3. Shortly before the release of Poke, Facebook made a public apology for revising Instagram's terms of service.

4.Facebook suspended the test of the new mobile app ad network, but it was supposed to be an important source of revenue for Facebook.

5. Although there have been rumours that Facebook will launch an external advertising trading platform, it has been slow to see the move.

It's clear that with the next two projects, Facebook will get new revenue streams without changing the user experience. But so far, Facebook has not yet launched such a service.

Fred Wilson, a leading venture capitalist, Frede Wilson Facebook's approach as "habitual imitation", which is no doubt a bad idea. Facebook has come to the crossroads, with more attention being paid to privacy protection and plagiarism than to innovation. (D-Gold)

(Responsible editor: The good of the Legacy)

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