Facebook: Understanding the characteristics of user behavior is the kingly way

Facebook, there is no need to introduce, I believe that the electrical business friends are very familiar with. Here are some of the data released from the previous CMB (Chadwick Martin Bailey), based on the online channel of research now, and the 1491-year online survey of American consumers over the age of 18, which is mainly about http:// Www.aliyun.com/zixun/aggregation/1560.html "The reason why >facebook users spend their time and" Lik "brands.

The following two graphs are the time users spend on Facebook

As you can see from the top two figures, more than half (52%) of Facebook users spend at least 1 hours a week on Facebook, and most users are mostly "looking" on Facebook.

Bank of America also conducted a sample survey, which showed that 96% of the respondents claimed to be Facebook users, and 39% of the users on the PC several times a day to view the information on Facebook.

This data tells us that enterprises on Facebook to do the promotion, the first is to do content, to continue to update, the enterprise and brand dynamic real-time release, so that not only to keep the fans grasp the dynamics of enterprises and brands, but also to enhance interaction with fans, because most of the fans and the brand interaction, The main way is through the enterprise and brand brand published content: Read the content of the brand published, news and promotions, share with others about the brand experience and news coverage, published on the brand content.

Here are two images of Facebook users like Brand

From the above two figures can be seen, 78% of users "like" brand number of less than 10, only 22% more than 10, this number is relatively small. Enterprises can start from the user "like" reasons, more than half of the user "like" brand is to receive discounts and promotional information, and this is to promote the user to buy the power, most users buy brand products, will be "like" the brand. So for the enterprise, can attract people's product information is the most important, 8630.html "> Sometimes low price is not always kingly, that will make the profit reduction, now users are pursuing personalization, customization, you can start from this."

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