Facebook unveils future advertising marketing plan

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In a recent interview with TechCrunch, Facebook's advertising director, Gokul Rajaram, revealed that Facebook will increase advertising revenue in the near future. Facebook now earns 400 million of dollars a year by advertising on the page. When asked about Facebook's future advertising development, Gokul Rajaram said: "We hope that in the next few years, almost every advertisement on Facebook will be social advertising or sponsored Stories (sponsored content)". In TechCrunch's visit, Gokul Rajaram also said: Facebook can cause 68% of people's attention, and in comparison with other forms of advertising easier to remember the content of the ads, and can increase the purchase rate of 40%.

The sponsored Stories (sponsored content) advertising model enables advertisers to promote brand promotion through Word-of-mouth interaction. For example, if your friends "like" the brand, then you can see it in their dynamic.

Gokul Rajaram also said: "Facebook ads are based on people trying to find out what their friends are doing recently." "Social networking ads allow your friends or acquaintances to share a brand story or a story about the brand."

Facebook, which has the world's largest network of social networks, has a big advantage in social marketing. Compared with traditional advertising marketing, people prefer to get brand information from their friends. If Facebook can continue to use social platforms to advertise and improve social advertising platforms, Facebook's revenue will grow exponentially. This article by the People's News network http://sannong.cuncun8.com original reprint should indicate the source, thank you!