Facebook wants to turn itself into a newspaper on a mobile device

Absrtact: Digital publishing has hit traditional newspapers, and social networking giant Facebook wants to turn itself into a newspaper on mobile devices. According to overseas media reports, Facebook has been quietly developing a product internally called reader, to the face of mobile devices

Digital publishing has hit traditional newspapers, and social networking giant Facebook wants to turn itself into a "newspaper" on mobile devices.

According to overseas media reports, Facebook has been quietly developing a product, called Reader, to display publishers ' content, especially news content, to mobile device Facebook users.

It is reported that Facebook has been working on the project for more than a year, and reader and Mobile magazine application Flipboard similar, can be different sources of news aggregation, in the form of magazines. It is unclear whether Facebook is ready to launch reader. Market participants believe Facebook wants reader to increase the amount of time users use Facebook through mobile devices to boost advertising. In addition, reader also shows that Facebook is undergoing a transformation. Developing such news-reading apps is crucial for Facebook, which is trying to reverse the slump in share prices.

Reading applications like Flipboard are becoming increasingly popular. Flipboard has introduced a new feature that allows every reader to become a magazine publisher, creating its own journal of personality through the richness of the web. Earlier this year, LinkedIn, a professional social network, invested about 90 million dollars to buy a mobile news reader, Pulse. LinkedIn said at the time that the acquisition of Pulse was partly due to its desire to become an authoritative news-publishing platform. Greylock Executive Allman, a venture capital company, says providing a place for users to read for a long time means huge business opportunities, particularly stimulating the development of advertising business.

But Mr Elliot, a Forrester analyst at the US market research firm, said it would be difficult for Facebook to transform itself into a "news center".

Many domestic portals also from the original PC content to develop to the news client field of white-hot competition, Qihoo 360 recently quietly released a "360 News client" application. However, the news that the product is not in line with the company's product strategy, the company has been an emergency call.