Facebook will stop using the word "user" and turn to "people

According to Business Insider, Facebook will stop using the word "user" and instead use "people" (arranges) to make the product more humane.

The statement comes from a technology event organised by the Atlantic Monthly, and Margaret Gould Stewart, the director of Facebook's product design, said that in the future, Facebook would no longer use the term "daily average user" (average users) to be renamed "Daily average number" (average arranges).

Some people say that the only reason people exist is to use your product is more arrogant, in fact, they have their own life outside of your product, so the first step is to realize that they are human.

Stewart's "Someone" is likely to be the Twitter co-founder, Square CEO Jack Dorsey. Stewart believes that understanding the needs and experiences of ordinary people and business owners using Facebook is critical to the success of the product. Facebook has formed an "empathy team" to help engineers and designers understand users or advertisers to make sure they are facing a group of people, rather than a bunch of data empathy. The empathy team will often visit companies to see what their unique needs are for the platform.

At the event, Stewart also expressed her views on how to improve Facebook's advertising. She believes that advertising is a waste of a huge industry, a large number of highly correlated ads caused serious losses. Facebook will optimize the display of advertising, "dramatically reduce advertising", so that ads for the audience more valuable, more relevant, rather than to squeeze the "user."