Facebookdeals from the palace buying bubble is about to burst

From "Hundred Regiment War" to "Thousand Regiment War", has not spent one year time.

From the Chaoyang group purchase, to query group buying, and even the industry collective downturn, also a few months time.

Abroad, Facebook announced it would close the daily Deals in a few weeks, while Groupon, the originator of Groupon, fell sharply in the two quarter, with a loss gap not slowing and a 1/3 drop in traffic.

And in the domestic, handle, litters Regiment, high peer network and so on have been plunged into a job-cutting crisis, and the first-line group buy manufacturers have suspended in the outdoor, subway, public transport, television, buildings and other media on the large advertising, tighten their belts, ready for the winter.

Facebook deals from the palace, as well as by Groupon, Tencent Industry, and Yunfeng fund jointly financed by the high peer network of "violence layoffs", at least that the big platform take-all mode is unsustainable, in the domestic Internet field, a large platform take all, in addition to Tencent, few winners.

and domestic and foreign group buy the group is depressed, this seems to indicate, buy a bubble, not only in the domestic existence, and also exist abroad.

Group buying industry downturn, in the author seems to be the core root of group buying is a difficult to benign and sustainable industries.

The reason for Facebook's deals closure is clear: "There are many different ways people can buy a local business."

The subtext is that the rise of group buying will not reduce the user's traditional local business or consumer procurement methods.

From the user level, the preferred reason for group buying is because the price is cheap, and is often an impulsive consumption, research shows that only 40% of users buy things really need, coupled with fraudulent group buying clusters, in the user consumption level of the heat is unsustainable;

From the merchant level, there is data showing that more than 60% of the companies believe that the cooperation with grouon successful, but more than half of the customers do not want to cooperate again, nearly 40% of the enterprise customers believe that the cooperation failure. This shows that customers rely on the purchase platform is more of a promotional or marketing activities, rather than the continuing sales behavior.

Local business in the stock unchanged situation, group purchase online customers will have more and more difficult paradox, so many group buying site began to open up local stations, began to expand to the three or four-line city, but due to the unsustainable consumption of users, will continue to intensify and pull large group buying manufacturers of the loss gap, Layoffs and merge of regional expansion are inevitable.

Through the above analysis, the author believes that the group buying industry is actually a very high threshold of the industry, is doomed to the survival of the oligopoly industry, before the Thousand-Regiment war is just a symptom, within a year, group buying madness and bubble will tend to rational, 99% of the market will be out of the market.