Facebook's Graph Search makes Facebook a menace

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Facebook's features took another big step yesterday and published Facebook graph, a feature that is stunning after open Graph, and what is Facebook Graph search (social graph searching)? What impact does SEO have to cause?

Let's take a look at what the Facebook Graph search is all about. The following steps are enabled:

(1) He is not immediately available to you to use the function, first you must first login to Facebook, connected to the Graph Search Introduction page, the following figure

(2) then pull to the bottom of the page, as shown below:

(3) then click "Join Waiting List" Before you can enable "social graph search" after obtaining the right to use.

You should have seen the top of the screen there is a line of words, clearly written the social graph search is currently available only for users of American English (Chinese (US)) in a very limited trial version. In other words, if you use the language is not English, or you do not belong to the use of English users, you can not use this function, we follow up to explain why there are so many restrictions.

The idea is that it will take a while for people to be able to use Facebook's social graph search.

While it's not really working, let's take a look at what special features social graph search can do.

#1 Graph Search is not the search box, but looks like the following image:

When you enter a specific search string, the social graph search appears as follows, and you can start a number of different types of searches:

#2 What kind of search can you use for social graph search? For example: photos of my friends, nearby restaurants, games that my friends play, music my friends like, photos I like, friends who live nearby, or people who meet various conditions, and so on, the following illustration shows a friend's favorite restaurant:

And, according to Facebook, the Graph search is able to automatically recommend results when a user searches and guide users to questions it can answer, something similar to Google suggest.

#3 and because of Facebook's collaboration with Bing, Facebook is also using Bing's data on the display of search data, the following weather information:

If the graph search does not have a user-searched orange fruit, it will search with Bing.

Here, you should have a general idea of Facebook's social graph search function, and the discerning eye should see a lot of similarities between this graph search and Google's knowledge graph. The difference is that Facebook's graph search is more commercially valuable if it is published.

We said in knowledge graph and social graph, knowledge graph and social graph of the eye point is actually the same information (information), but from a different point of view. Google starts with the site, and Facebook starts with the user. We also said that Facebook has no control over social graph's information, at most it can only limit illegal use, but can not limit who likes who, who like where.

The question is, do I like it because my friends like it? I want to buy a product, maybe I need a professional opinion, not a friend's opinion. What's more, "friends" in Facebook may be "strangers," and would I need graph search to understand strangers? Does Graph search make it easier to track specific users for certain purposes? If you don't filter your Facebook friends properly, will you be locked in by someone who cares? This may not happen, but it is always felt that the more powerful Facebook is, the more likely it will be misused.

While Facebook has always told you that you can control the information you want to share, if you don't share it, no one can see your privacy message. This is only the story on the table, the public is not concerned about the normal use of the disclosure of privacy, but so many private information will have a backdoor or man-made loopholes? Will the message that was originally shared only with the family members be intercepted by the people of the people?

Does Facebook have a social-search chart search that will have an impact on search engines such as SEO or Google? Absolutely. What impact will it have?

(1) After the official launch of Facebook Graph Search (social graph), Bing will gradually expand the user's occupancy rate, Google will certainly slowly affected, although it may not be too obvious, but certainly Google will launch a similar product to reverse Facebook.

(2) Facebook SEO, which is not too obvious in the past, is going to come up, that is, all kinds of information in Facebook, it's important to start paying attention to whether Facebook's search function can be properly searched.

(3) We have been advocating decentralized flow, will let more Web site experience, can not focus on a single source of traffic, so the site will be more SEO scope, SEO will become more and more important, but is not the past SEO.

As we said before, why not open all the users of American English (Chinese (US))? Because, like Google's knowledge graph, the backend's associated data is ready for faster display, and the input keywords must be accessible to Facebook. "photos my friends like" can be understood by Facebook, but Facebook may not know what "my friend's favorite photos" mean, and everyone's words may be different, such as " My friend's favorite restaurant in New York, New York ",facebook Of course I can't handle it.

So you want to start using social graph search, you may have to wait a while. But some news reports say Facebook is expected to officially open the feature in weeks or months, and will wait and see for information about the action Platform version, the language interface, the timeline sharing messages and the right instant news.

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