Facebook's invitation to the Instagram video feature release

Introduction: Foreign media in Thursday published an article that Facebook published in Thursday Instagram video function, which is similar to Vine, or even called "vine+" or "Vine 2.0". Facebook seems to have become a "clone factory" for the sake of not losing.

The following is a summary of the article content:

The most important thing to know about Facebook is that it can't lose. Even if it loses, it will continue to lose and sometimes lose. But Facebook can't.

Facebook believes that it is not a service or a website, nor an application, but an entire internet. Internally, Facebook sees itself as the next Internet, and its link is human, not content.

With Facebook users breaking 500 million and reaching 1 billion, this seems to be coming true. Today, Facebook is starting to assign content to the Internet, even without actually testing it. Initially, Facebook was the most popular personal information site, then became the most popular image site, and now becomes the dominant content store. For Facebook, they have become the center of the solar system.

The radical shift in Facebook's strategy, with the company's IPO, Mark Zuckerberg, the company's CEO, said to investors: "We are making decisions not for what will happen next year, but for the entire social world, This will be provided by Facebook. ”

Since then, Facebook has continued to develop, but other services have grown even faster. So Facebook launched the Poke counterattack Snapchat, but it was a flop. In the face of increasingly popular information applications, Facebook also launched its own information applications, the results were successful. Facebook also launched a Instagram replacement before acquiring Instagram and failed.

In Thursday, Instagram founder Kevin Strom (Kevin Systrom) released video features for Instagram applications. Facebook said in the invitation: "A small team to develop the big idea." and Strome added: "It will change everything." In every important respect, Instagram's video features are very similar to the Vine video apps that suddenly hit Twitter.

The difference is that Instagram allows longer video lengths, adding filters and anti jitter techniques. It can be called "vine+" or "Vine 2.0". In fact, Vine can, or will also launch some of these functions.

Strome said at the press conference that starting today, 130 million of Instagram users will be able to share video around the world, just as they have previously visited pictures. This explains why Facebook's supremacy is justified, and it explains what they do not understand: the vast majority of users do not turn other people's ideas into a great idea.

This highlights one of Facebook's biggest and most complex problems: a lack of foresight in super confidence. That's why the home was released and it turned out to be a flawed idea; why treat user data as if the user had no choice.

Another explanation: Facebook is unbelievable. Facebook believes that no one else can really innovate, because without Facebook, an innovation simply doesn't matter. Without Facebook and its 1 billion users, an idea cannot become a great innovation. This is true of Facebook's own innovations, such as social-graph search, based on the premise that users need Facebook.

This is similar to the "cottage" trend of some startups, where some non-US investors see some successful ideas in the US market and then copy them to the non-English market, which could make investors rich overnight.

Instagram's video feature is sure to be popular because Instagram is already popular. Unlike poke, Instagram video will inherit Instagram's vast user base. This also means that the Instagram video will bring significant profits to Facebook. That's what Facebook wants, because we've seen ads.