Facebook's mobile ad market share is expected to rise to 16% this year

Mobile ads have become a new growth point for Facebook. NetEase Technology News August 29, according to foreign media reports, Facebook in the mobile advertising market in the second year has made a series of positive progress, So emarketer, a market-research firm, today gave the social-media giant a 10% per cent increase in global market share in 2013, not surprisingly. EMarketer estimates that Facebook's share of global mobile advertising sales ($ 16.7 billion trillion) this year will reach 15.8% (2.6 billion U.S. dollars), a significant increase from 5.4% in 2012. The New York research firm had previously expected 12.9% per cent of Facebook's share of the global mobile advertising market this year. But Google is still the leader in the fast-growing market. EMarketer estimates that the company will account for 53.2% of the global mobile advertising market in 2013 (USD 8.6 billion), a slight increase from last year, mainly because of the increased search volume of mobile users and the strong performance of YouTube mobile advertising. EMarketer estimates that the entire mobile ad market will reach $16.7 billion trillion in 2013, up 89% per cent year-on-year. Google will remain the undisputed leader this year in the digital advertising market, which covers both mobile and desktop devices, and its share is expected to be close to 33%, up slightly from 31% last year, the research firm said. EMarketer also said Facebook's share of the market is expected to rise to 5%, while Yahoo, which has had some good news recently, will fall; Microsoft's global digital advertising market share will remain unchanged. Meanwhile, emarketer points out that Amazon's global digital advertising revenue this year is expected to reach $840 million trillion, up 38% year-on-year. (Hao Hui)