Facebook's new anonymous social product rooms

When almost all anonymous products are digging into people's secrets like the Pioneer machine model, this kind of product turns out to be a rooms of anonymous social products made by Facebook Josh Miller.

This judgment is somewhat arbitrary, in fact, I would like to say is the paradox of human nature, from the earliest default anonymous Internet, to Facebook, Twitter, such as the representative of the six-degree division of the social network, to whisper, secret, such as the true ID of the feed stream, these are tired of the time , on the anonymous boundary, who can represent the next?

Briefly describe the following rooms:

1/The team here is called room,rooms by the user UGC create the build, need to customize the room name (this is very important, decide what to produce), wallpaper, description of the room theme (what for), permissions (such as open to No, or 18 prohibited), not public words should be invited to enter;

2/Enter the room after the inside is similar to the flow of information, support graphics, text, video rich media Instagram, "like" function of the button can be customized text and icon, you can comment on the message;

3/again ID, each entry into a room, users can customize a different nickname, users can be in and out of each room;

4/The discovery of the room, rooms has a special room recommended rooms, new users can scan the room two-dimensional code into the room; Another way is also important, is that users can be a room or create their own room number that is the two-dimensional code sharing sent to the people they know. It doesn't seem to matter if acquaintances or strangers.

Grilled Josh Miller The way people think about social and media products, you can see that these ideas are clearly rooms.

He prefers the original age of the Internet, the interaction from one site to another, and now the relationship between mobile apps is closed, and what he wants is a space that can be separated from each other (distinct MSN), which should require different content to meet different people; If the mobile end jumps from the web to the Web, wouldn't it be a good way to jump from one room to another?

Since there are many of them, it requires a variety of expression space and way: he felt that the false name (pseudonym) can reflect to a large extent your own characteristics, the reason that in each room users can be a name, because the person is a lot of noodles While the ID of the user in the same room will not be generated as randomly as secret, before Josh said that IDs need to be repeated and regulars to be sticky;

The Instagram form of reactiveness also shows that it values content sharing, not the link, to do "WordPress rather than social networking." It can be seen that the custom of creating a group is very high, which is consistent with his previous ideas in social media, moving and UGC is the trend, from rooms slogan "creat sth up" can see Josh's attention to UGC. "The media needs to rethink its positioning, and the next mega-media company will be a Twitter-like technology platform company." ”

In addition, he felt that anonymity is not the product's goal and focus, but must be with what people want to combine, the product's energy field is determined by the design, anonymous social can also have a positive use of the scene.

I'd like to mention that rooms's mechanism for creating a room is different from the Mahouve's creation channel, and I can see that they all want to reshape the information structure like Twitter.