Facebook's public email: company-paid gaming users grew 24% year-on-year

Beijing time March 27, according to foreign media reports, the global number of users of more than 1 billion of the social networking site Facebook issued an e-mail statement in Tuesday, said that compared with a year ago, the company paid game users up 24% year-on-year, desktop gamers from 235 million last October to more than 250 million. In 2012, Facebook paid 2 billion dollars in revenue to developers, up 30% from 2011.

Mark Zuckerberg, Facebook's chief executive, is taking steps to improve gamers ' gaming experience by encouraging more developers to develop games for the site. Previously, Facebook relied heavily on social game developers Zynga to develop games for gamers. "The game is one of the most important businesses in Facebook," said Sean Ryan, director of the Facebook game Partnership, at the Game Developers Conference in San Francisco, Hien Ryan. Not only does it bring benefits to users, it also benefits Facebook. ”

Facebook says the 2012 game developer revenue was 2.8 billion dollars. Of these, Facebook is divided into 30%, and developers are divided into 70%. According to Facebook data, 2012-year developers earning more than 1 million dollars are 100. Facebook paid gaming users have risen 24% per cent year-on-year since March 2012.

George Lee, the Facebook product manager, said the game was one of Facebook's main pillars, and that the game was a major user of the product by 2010, but users were dissatisfied with the spam notification information. George Li Hu By the end of 2011, Facebook had begun to deal with problems that would satisfy both users and developers. Facebook believes the balance has now been reached.

Dinner Meeting

Sources said last November that Zuckerberg and Ryan had a dinner meeting with executives at top social gaming companies at the end of 2012 to discuss ways to increase Facebook's use and sales.

Facebook's game goal this year is to focus on the desktop because it has a big market and is growing fast. Facebook will introduce more crossover games, allowing users to play at the same time on both the desktop and the mobile side, broadening the type of game on Facebook and apps.

Facebook shares rose 0.07 dollars in conventional trading in the Nasdaq Stock market in Tuesday, up 0.29% per cent to $25.20. Facebook's share price has fallen 34% per cent since the IPO last May 18.

Facebook also said in Tuesday that it was expanding its Facebook Exchange. Facebook Exchange enables advertisers to advertise to targeted users based on the user's web browsing record. Currently, this type of advertisement has been able to appear in the user's dynamic message. Facebook, which launched its Facebook Exchange 5 months ago, aims to maximise advertising revenue by maximizing the use of display advertising assets.