Facebook's shares hit record highs, revealing investor confidence

facebook price innovation high advertising business boost investors

Tencent Science and technology news March 20, Facebook's Thursday close to record highs, the results also highlight investors ' confidence in the company's ability to promote the growth of the advertising business.
in the Thursday regular Nasdaq stock Exchange, Facebook shares rose 1.84 to $82.75, or 2.27%. The closing price also broke the 81.45 dollar record of the company's shares last December 22.
Facebook's Thursday closing price hit a record high, mainly because the company posted quarterly revenue and profits in January this year that exceeded industry analysts ' expectations. Facebook has created a mobile advertising business that now accounts for about 69% of its total revenue. By comparison, Facebook's mobile advertising revenues remained negligible at the time of the initial public offering in 2012. According to an average of analysts surveyed by Bloomberg News agency, Facebook's target share price for the next 12 months should reach $91.57. Facebook's shares rose 43% last year, while the standard and Poor's 500 index rose only 11%. The
Mark Zuckerberg, Facebook's chief executive, has been stepping up its advertising business in addition to crafting social-networking services, and has extended the company's advertising business to other developers ' mobile applications and across the network. In addition, Facebook has stepped up its efforts to track individual users in order to understand how these users react to ads, providing better information for marketers. Currently, industry analysts are predicting that Facebook's revenue will grow by 37% this year to $17.1 billion trillion. "Facebook has been updating its products and is also competing with rival Twitter's mobile ad business," said the source, the MoPub.
Facebook's new product for MoPub is said to be unveiled at the Facebook company's F8 convention as soon as next week. Facebook also updated its Messenger app this week, adding new avenues to help users send money to their friends. ' Facebook is showing people ' the opportunity to do more to meet the needs of people on the platform, ' said Daniel Ernst, an analyst at the research firm, Hudson Square, a
market Daniel Er. If anyone can make this happen and have a certain scale, it must be the Facebook company. The introduction of payment products is the direct evidence that Facebook can provide such functionality. "(Yue Tong)