Faces: Use the door to O2O Subversion offline photo Studio

Article | DEMO8 Cloud first saw Ye Yu, the card he handed me didn't say " Faces "The founder of this identity, but printed a picture of a baby, the bottom marked a line of small print: Ye Yu, 2-Year-old, photographed in 1980, now he looks ordinary, and a little doll face, personality is also more forthright, so we simply exchanged a few words, he began to introduce to me:" We think that children's photography is a market that can be subverted, go to photographic building take a photo of the low selectivity, parents took the child to the photographic building, the photographer is also random arrangement, makeup, hanging a simple background, put a few movements on the hasty, the effect of the good and bad, and charges very unreasonable, thousands of common, On the other hand, the photographer's income is also very low, because most of the money was taken away by the shopkeeper. According to him, the offline photo studio has been a poor experience for users, and he hopes to redefine children's photography by moving the Internet, giving the user the best experience and creating a higher income for photographers. "Faces" is the model used in the current very hot door-to-door O2O, photographers do not rely on a store, but use door-to-door service, the user through the mobile phone app to browse the works of various photographers, and choose their favorite photographer appointment time, the photographer after receiving the appointment will be confirmed by telephone, to discuss specific needs after the door shooting, and then is the later processing, the completion of a good photo will be made into a beautiful album mailed to the user. The photographers on the platform are professionally trained, and for this reason Ye Yu has also deliberately reached an agreement with the top 3 photographers in the country to prepare more photographers for future training. It is worth mentioning that the current photographer's door-to-door service fee is only 99 yuan/hour, and contains the cost of photo albums. Users can enjoy the services that traditional photo studios offer at a very low price, and photographers make more money in this way. Ye Yu Analysis said that the photo studio has a high customer price but only a small portion of the profit is given to the photographer, "We have a low unit price in this way, but the platform only charges a very small amount of commission, and the photographer earns most of it, and in contrast, the photographer earns much more and has more incentive to do it than For the price of 99 yuan, Ye Yu said it will continue as a normal, in the future may expand more packages, so that users more customized according to demand, rather than the traditional photo studio fees as opaque. Ye Yu that the baby in the process of growing up a lot of time is worth recording down, to keep the best of times, photography is the best way, which is why many parents go to a photo studio, but children's photography is not a child's art, but it should be more natural and lightweight, so he set the price is very low, standardized services, Allowing users to make a transition from hundreds of to thousands per year to the same price many times a year, from current user feedback, confirms this. Talking about the team, Ye Yu himself served as national marketing Director, and later founded the Community O2O platform next to the net, and last year, the technical partners from Alibaba.Faces has a trail run for 2 months, the model has been preliminarily validated, almost all parents used once will be recommended to the friends around, and said that the follow-up will be scheduled for photography, so Ye Yu more determined their confidence, plan years after the official online operation. As for the future, Ye Yu says faces will be deep in the children's market, and extend to the field of affection, for parents and children to provide more quality services.