Facing employee Weibo complaints, how to deal with the new Oriental?

The new Oriental Shanghai School has been very restless on Weibo in recent days. The company's microblog, which criticized Shanghai's new Oriental president, has sparked intense concern in the industry, and a step-by-step approach by the new Oriental Shanghai branch makes things look bad. In the social media age, how should organizations face the "negative" microblog of their employees and see what the new Oriental management is doing wrong in the process? After an employee posted a critique of the new Oriental's microblog in Shanghai, the employee received a microblog DMS from the new Oriental Shanghai School, which reads: "I am writing to you as follows: Your false remarks on Weibo have seriously violated the rights of the Company and the individual, in the country to clean up the network of improper speech, In the context of the manufacture and dissemination of the Internet rumors, please delete the false remarks within 12 hours, and make an apology in public or we will take your legal responsibility including but not limited to litigation. "The thing is that this August, Yang Jianfei posted a microblog on Weibo criticizing Shanghai's new Oriental President Changho, said that it violates the new Oriental" sincere responsibility "of the value of the contract, there are serious legal problems, not positive solution, instead of protecting the interests of the parties, to encourage the parties to the new Oriental Court. In addition to his microblog, Yang Jianfei, the new Oriental Shanghai campus, released several other tweets that criticized the management of the Shanghai campus the previous day and was expelled from New Oriental Shanghai. Then, the microblog ID for wheat wheat Tiffany teacher began to support Yang Jianfei on Weibo, "now everyone working people are in a panic." The public position of the Shanghai school. I heard there was a surveillance camera. The computer is also monitored. I don't know if it's true. If a teacher discovers a major contract loophole in New Oriental. Director of Human Resources, the headmaster refuses to pay for the reason that the school has no money. And in the office shouting that kind of let all the teachers together. @ Mr Yu. Please give us a reasonable explanation. After that, the wheat Tiffany received a microblog DMS from the new Oriental School in Shanghai, the first mentioned in the article. September 2, the wheat wheat Tiffany employees were also notified of dismissal. "The matter itself who is wrong is not so important, but the new Oriental Shanghai in the face of micro-bo treatment, it is indeed surprising, from the results, it has affected the image of the enterprise." In the social media era of Weibo, companies should be transparent and open to resolve the crisis. "A person in the education industry said to the Internet. The incident is still not over, but a number of current and former employees have left a message on the microblog of the incident, expressing dissatisfaction with the management's handling.