Facing the emperor's new clothes, we need the eye

"Internet thinking" swept through the 2014.

2013 began to now, suddenly the Internet set off a whirlwind, is known as "internet thinking." Millet Lei directly called him as "internet thinking".

What is Internet thinking?

Some people say that, the internet thinking is to make full use of the advantages of the Internet to guide and transform all sectors of the code of conduct. Generally believed that "go to the center, the user is supreme, the extreme, the democracy, free, consumes the pain point, the big data research" and so on all belong to the Internet thinking category. And the answer, like the Internet itself, can be no standard, allowing 100 people to give 100 statements.

Small Mirejun: The Internet thought is: Focus, Ultimate, Word-of-mouth, fast!

-Focus is only a 47-inch TV, other models do not consider.

The ultimate is the limit to what you can do.

--Word-of-mouth is the core of the Internet, there is no word of mouth by advertising a little play.

Fast, only Internet enterprises can achieve, are 24 hours on duty, there are problems to solve immediately.

Sogou Wang Xiaoquan: Internet thinking is: User volume + Free + experience first.

Rom thinking Lo Zhenyu: Internet thinking = free association + automatic dissolution.

Dokbaba: Internet thinking is-imitation, transcendence, creation.

Entrepreneurial state: The Internet under the thinking of products and services is an organic life, the internet thinking of products with the media attributes, the internet thinking of the enterprise organization must be flat.

Vertical and horizontal network connection Liang: Internet thinking is 1, the resources are raised. 2, close to netizens. 3. Fast iteration. 4, no second.

"Business Review" executive Editor Hu Hao: Internet thinking is the user experience, products for the King!

Compared to the draft network called the Internet thinking: Equality, love, environmental protection, return to nature.

Solitary nine Swords said: Internet thinking has 9 big thinking, user thinking, minimalist thinking, extreme thinking, iterative thinking, flow thinking, social thinking, large data thinking, platform thinking, cross-border thinking.

Ma Yun said that all enterprises in the future must be Internet enterprises, internet thinking can transform China's logistics.

Baidu Encyclopedia said: "Internet thinking 1, the internet thinking is relative to the industrial thinking." 2. Internet thinking is a kind of business democratization thinking. 3, the Internet thinking is a user-oriented thinking.

Ikea's resignation staff summed up 6 club's Internet thinking: 1 fan thinking: Let the fans make contributions; 2 Free thinking: Lower the threshold of use; 3 Flow thinking: flow is money; 4 Open thinking: sharing risk benefits; 5 cock silk thinking: get cock silk of the world; 6 Media thinking: Everyone is from the media

Sonipine answer the Chinese reporter question: Sony does not lack internet thinking, because many of our products have network functions, especially our game, can play online.

Lenovo Chen Xudong on the internet thinking: No fans of the product is not a good product.

ZTE Mobile phone Zeng Xuzhong: "Internet thinking" has three keywords, one is interactive sharing, that is, flat. Second, product innovation, to bring users surprises. Third, the cooperation with the industrial chain of open and cooperative. Using Internet thinking to transform ZTE, you can start by taking off your suit.

When CEO Guoqing talk about Internet thinking:

What do I mean by internet thinking? I think the biggest internet thinking for us to do business, completely subversive, such as retail industry, in the past is to buy the essence of not selling, the retail industry in the past said that there are price-sensitive groups, but also the price is not sensitive groups, plainly sensitive to make a point cheap, insensitive to you, the most original is the market, Go to the Hailong mansion, you know people hurry don't make you money, buddy hurry up and go. Do not understand the people domestic said to you, cheap 200 hurriedly get you finished. There are sensitive prices of goods, some commodity prices are not sensitive. For example, Ultra mode, I do not make money for food, rely on home, home textiles, limited gross margin. However, the information brought by the Internet is highly transparent, the information is highly transparent, consumers have enough information, consumers such a sufficient information for the entire business has been overturned, so the internet thinking can completely replace the retail industry.

In short, "Internet thinking" covers everything from business to revolution, from product to life, and applies to all businesses. As the harvest Crab Zhongfu said: "Today's internet thinking is the mainstream of thinking, today there is no internet thinking, you are finished!"

The Chinese invention of the "internet thinking" is invincible, you can change days, sweeping everything.

What can "internet thinking" do?

Internet thinking can make Huang Taigi pancake (Rui Shang net Wang good)

Use the internet thinking to do carving ye brisket (professional catering network Lin Wensheng Ginger)

Internet thinking can manage a brothel (Tiger olfactory network sharp knife in Tsing Yi)

Use Internet thinking to engage the object (Lei Feng net nonconforming squeak)

Use the internet thinking to do mobile phone (China information industry Network Shen Feng)

Use the Internet thinking to do home (no network Jianlan)

Use the Internet Thinking Entrepreneurship (BCC interconnection second A tired)

Re-planning Life Insurance Service system with Internet thinking (21st century Economic Report Wang Ye)

Saving traditional media with internet thinking (China News network Lee)

Using Internet thinking to manage a temple (Observer network Longquan Temple Information Technology Group)

Recruiting with internet thinking (the nebula at the end of the hook net)

Using Internet thinking to transform a TV station (good buy Fund net black Ma Liang)

Use Internet thinking to build a party, 0 cost Oh, kiss! (Rachel's point of view RELYPR)

Using Internet thinking to subvert routers (fast carp Bugeng)

Using Internet thinking can transform Ambry Enterprise (China Building Materials net)

Use Internet thinking to do the channel (China Investment Consulting Network)

Use Internet thinking to do traditional business (entrepreneurial state Macan)

Using Internet thinking Vanke selling steamed bun (Securities times Qinli)

Using Internet thinking to build "Spring Festival Gala" (Fast carp li Building)

Use Internet thinking to sell alcohol in three or four-line cities (sales and marketing and wine lines)

Using Internet thinking to create a subversive intelligent refrigerator (I black horse Cattle three kg)

NetEase "Ding Jia Pig" Use the Internet spirit to change the traditional aquaculture (South Wang Haiyan net Yukang Cherius)

"I Am the singer" Feather Spring Championship is the Internet Thinking Victory (Sohu media ouyang Crazy)

The beauty of the boss wet with the internet Thinking Business Fun shop (Chinaz Webmaster home Ma Jiajia)

Using Internet thinking to see whether China's house prices can fall half Vanke said it is possible (a Qinshuo)

The developer's House can be provided free of charge under the Internet thinking (first financial daily pattern year Group President June)

General title--use the internet thinking mat wealth!

2013, Bill Gates said: "The internet can not change poverty, can not change malaria." At once, a Chinese author scolded him for being old and despised him for not having internet thinking.

What is the reality?

Chip Gate event exposes Millet's real bottom

2014 outbreak of "Millet chip gate incident", fully exposed the millet "internet thinking" hypocrisy. Get three of the user found that the mobile phone can not cross the Milky Way, and millet is only lightly explained as "not rigorous." Do you believe that millet will make such a low-level mistake? How can not even 8x74 and 8974 are not clear, that is the cross generation, the price is also poor prices. And the problem of the camera has been the user's disease scale, millet changed it? And this scandal, after what the millet is to the user to fight chicken blood to restore word-of-mouth. Just said: "But it is wrong, you are not satisfied with the return." Millet advertised the internet thought?

Huang Taigi pancakes in line to torture "user experience"

Using Internet thinking to make Huang Taigi pancakes, every meal point, you have to queue up long team, "user experience" it, disappeared, only the cunning of businessmen left. Someone wrote: "No matter you wait outside the queue to get angry, store forever leisurely, very will control the rhythm, control your curiosity, control your desire to queue!" This can effectively reduce the customer waiting due to slow production. So what's the most important part of the user experience--the product--Huang Taigi's food taste? Well, everyone who eats it knows. People who have not eaten, go to the public reviews to see how much, you look at the above evaluation of Samsung how many?

C2B's beef brisket is gone.

According to netizens to find the material said "carving beef brisket to reflect the internet thinking, there are a lot of" different "provisions, such as the children do not enter, people do not want to enter the shop. I really experienced a rule about people not getting in. Once, with friends to experience carving ye beef brisket, friends first arrived, did not think before I arrived, carving beef brisket don't let them go in first, so they are waiting outside--yes, is dry--and so on. It was not until a friend complained about a "threat" on Weibo that he was eligible for entry. There have been many consumers on the network of their queues and people do not let into the provisions of the rules complained, but they conceal the truth of Word-of-mouth, not public.

Finally, the netizen said: carving ye brisket products, I personally feel very general, a restaurant, the core thing is the taste of food, give up food taste and excessive pursuit of propaganda is the cart before the horse.

It's not a news story about a brothel.

A 2013 article on "Using the Internet to transform the brothel" is controversial, but it is not innovation. such as-videophone. Since the videophone was exhibited at the 1964 New York World Exposition, it has been a hot topic in the press and often a front-page theme. The title of the article is "great change--the time of the videophone will come". The videophone has not been successful for nearly 50 years. The reason is not difficult to imagine, who is willing to just make a phone call and dress up? The change of mind cannot overturn everything. Arousing public attention and creating new markets are two different things. The Americans say that the videophone finally succeeds only in one place-brothels.

Tencent is the first in the country

As of 2013, the first half of the Chinese online shopping market, the well-known electric dealers, the cat accounted for 50.4%, the second 20.7% in Beijing and east, Suning easy to buy 5.7%, Tencent's electricity quotient accounted for 5.4%, the country's penultimate.

Netizens said: "Tencent's success can be summed up as" qq+ "mode, that is, QQ as the core, to free social functions, users" bundled "to Tencent this ship, and then on board with sales games, video, search, reading and other projects. Tencent is still trying to replicate this model in the electrical business sector. Unfortunately, the flow advantage is ineffective.

Data show that, as of June 3013, the domestic consumer-to-consumer market share, Tencent patted only accounted for 4.7%, Taobao Fair accounted for the entire Consumer-to-consumer market 95.1%, ebay accounted for 0.2%. After years of development, Tencent is not like other fields, with the advantages of qq+ easily occupy a favorable position, but a bunch of "rookie eggs" ran into his front, Tencent but no temper.

Let's look at the other half of the Earth--America.

"People always overestimate the superiority of positive thinking," said Trout Reese and Jack * in the 22 business rules.

Financial services business is hard to overturn

According to the US press, we will no longer have banks, insurance companies, securities brokers and mortgage lenders. All we have is a financial services company. Unfortunately, this has not yet become a reality. Users are unwilling to enjoy such financial services. They are still willing to buy stocks, life insurance, or use bank accounts directly. They are unwilling to buy different services from different companies. Why? Because these visions violate the unforeseeable laws. No one can predict the future, and even the Wall Street Journal's top reporters can't do it. The only change you can predict is the changes that have begun.

One machine really becomes the future product

In America's vaunted "future Office", all office equipment will be concentrated in a waxy-ball computer. However, what we have seen recently in the office is a stand-alone PC, a stand-alone laser printer, a stand-alone fax machine, and a stand-alone copier. "The Future Office" is a veritable, it will always only exist in the future.

Helicopter myths fall after World War II

For many years, the United States has been most enthusiastic about the important developments that claim to change the entire industry, especially the key industries in the economy. Do you remember the advertisement for helicopters after World War II: There will be a helicopter parked in every garage. This will make roads, bridges, and the entire automotive industry obsolete overnight. Have you got a helicopter today?

Who can tell the American business martyrs, rely on "internet thinking" how to cancel the bank? How to sell an office machine? How do you sell helicopters?

Who is desperately advocating "internet thinking"?

December 2013, "NetEase Science and Technology": now there is a phenomenon in China, is using "internet thinking" opportunistic, to this concept or the so-called creative attract investment, dream of a wealthy overnight. "Entrepreneurial anxiety disorder" in China has become a social disease, young people dream of the idea to set up their own company, and China's "internet thinking" more involved not the creation, but the success of individual learning and rich dream.

Some "celebrities" who make some money on the Internet have the opportunity to clamor for the secrets of their success and then cheat a group of people like MLM to sell these successes. They encourage people to make money and get rich by cutting corners, creating illusions that the threshold for entrepreneurship is low and causing some to go insane. Success is simple, you just need to have internet thinking. A Web site CEO said: "Now there is no internet thinking, but also pay to read the NBA, are brain water, graduation will have to lose their jobs."

Some people conclude that "internet thinking" is actually a kind of rich anxiety disorder, they want to succeed through the internet thinking to graft to the traditional industry, and then occupy the industry and customer resources, attract investment and market circle money, this is to do the "breakout" Dream, Success equals money, do not wait to create, quickly live tyrants life.

Doing "internet thinking" for business.

Long eyes, those who are the so-called internet thinking of the successful, in fact, but by boasting the concept of people to buy, play hunger sales, packaging profit, myth leaders, discount promotions, buy Word-of-mouth, cheat media and so on, with these old bottle tricks, and then put on the internet new wine. Fortunately, they do not have the right to the official house, otherwise, must hate can not be sent to the Internet users, invoices. But it's true. But products and services are out of the question, they deal with, not as traditional enterprise bark.

Now on the Internet, in the "bag, Jing Dong, Hundred Poison, Little fan" and other successful role model force, China gathered a large number of ready to rely on "micro-bo, pseudo letter, love fart, electric injury, tongue" rich business people. They used "internet thinking" to repaint some of the terminology of traditional marketing, replacing labels:

"Customer" becomes "user";

"Positioning" into "pain point";

"Limited purchase" into "custom";

"Preference" becomes "just needed";

"Focus" into "extreme";

"Failure" becomes "trial and error."

"Contributions" into the "public chip";

"Royalties" into "reward"

"Franchise" becomes "vertical"

"Grant" becomes "package"

"People" become "grassroots"

"Consumer groups" into "circle";

"Feeling" becomes "experience"

"Influence" into "Word-of-mouth"

"Customer first" into "to center";

"Customer is God" into "user-centric";

"Consumer research" into "large data research";

"Core consumers" into "fans" and "Cock silk";

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Although in the "Internet thinking" of the big, the conversion rate on the micro-Hubble is only 2.5%, although large data research and sales are secretly stealing user information and then selling; although they always cheat jesters investment (jesters fool, usually the investor jokingly), but this does not affect "internet thinking" has been finely ground and has become a panacea for all ills. As long as there is the internet thinking, do not eat the force rack, hungry goods to change the Tang monk, not a miracle!

Why do people have a passion for internet business?

Fisbouk advertising false clicks made a big fortune

2¥q Run, the US small music company, announced that it was convinced that more than 80% of its ads clicked on Facebook came from robot programs, accusing Facebook of being a "scumbag" and said it would be held accountable. The accusations not only caught the attention of the American media, but also broke the silence of many advertisers who have come up with their own experiences to accuse Facebook of false clicks. On the one hand, Facebook argues that fewer than 10% of its users are virtual accounts, and on the other hand, advertisers accuse Facebook of 90% of the hits from virtual accounts, which clearly raises questions about the true reliability of Facebook's business model for nearly 10 years. As long as you sign an ad contract at Facebook, one night, your user clicks on the COPE volume increase. As long as you stop advertising, the next day, the user on your platform click, will "collectively disappear." Now you understand, people dare to call the company "Must Die", refers to not their own, is you!

Mobile Internet cheating has become a profitable paradise

While consumers use their mobile phones to surf the web just to take up the debris time (while still being controlled by the PC for a long time), although 2G is still the mainstream of mobile internet access, although the mobile camp revenue is 95% from iOS devices; Although there was an intelligent robot in the 2011, Can simulate the real user to register, but also can return a visit; Although the 2012, the robot has been able to achieve personalized high simulation. After the use of the bag name was detected cheating, the robot can immediately make upgrades, immediately "package name, model, manufacturer, CPU model, resolution, pixel density" and so on hardware indicators, all can do the simulation of high randomness. But this does not affect a bunch of people crazy to blow the phone online can play all over the world illusion.

Why some people try to preach the internet thinking, after all, is not that internet business cheating easy to succeed, for users and weaving lies, under the technology of the coerced, not easy to see through. Fake traffic to impersonate a real user, pit Dad's Day on. But what can be found? Poorer don't say, you dare to villains, the others immediately outsmart.

From the root said, the Internet thinking is to cooperate with the business of the Bureau, a virus for business, a money-type advertising.

Every one of us could be the victim.

Some places have rivers and lakes, where there are business, there is a business where there is a scam, like fortune teller business, first scare you to death, and then to you point out the road, you dare not obediently pay it. At the end of 2013, the National people in CCTV saw this scene, a surname Lei big guy to gree air conditioning fortune-telling: "Ah, you do not use the internet thinking of sales, fear of life is not long." "Next to a horse's big guy said:" Don't be afraid, look for me, I understand the internet thinking, I can help you. ”

China's GDP was 51.947 trillion in 2012, and the Internet industry's profitability accounted for only a small, small percentage. 2012 300,000 enterprises in the country e-commerce turnover of 2.8825 trillion yuan, accounting for less than 6%. The rich are not internet companies. Did not hear of steel what "steel thinking"; What "cotton thinking" of cotton, what "cosmetic thinking" to make cosmetics, what "home appliance thinking" to engage in household appliances, what "real estate thinking" in real estate. How just made a little wealth of the Internet, biased on the whole of the idea of a. But also vowed to use "internet thinking" to transform all enterprises.

Ma Yun's daughter-in-law in his man changed tyrants, resign the Chinese district manager, go home to teach son, Ma Yun said: She finally from the means of production into means of subsistence. And we, the general public, is afraid to endure to retire also difficult to become a livelihood, unfortunately, still have to continue to act as consumer.

As long as you are consuming data, someone will miss your wallet. But the advantage is, at least, the Internet is a mix of cultural people, they will be refined packaging, step-in, Spit thought, not like Lijiang's guide so straightforward: "Tourists do not shop, as prostitutes women."

2014 was a big deal!!!

December 2013, Beijing Television reported: the Dragon Building in Zhongguancun, Beijing, bold transformation, the dismissal of businesses, to vacate the shopping malls, to create a lattice, the success of the group leased to a large number of internet entrepreneurs.

December 2013, CCTV financial news: A Taiwanese VC, pointing to Haidian a coffee shop full of people said: "All the Internet, is to start a business, all young people, I have not seen such a scene for 10 years, too exciting." ”

In December 2013, the Harvard Business Review wrote: "The world wants to replicate the Silicon Valley, but not a success, but from now on, only one place will succeed, that is China's-Beijing."

In the 2014, a vast Internet business in China is about to begin.

"Internet thinking" will act as the first money to start.

One day in 2014, when someone carrying the "internet thinking" of the watering can, to you a sea spray, and then from the bosom of a large bowl, shouting at you: "My dish, come to my bowl." "Will you jump in or pat your butt?"

Facing the emperor's new clothes, who can lend us a bunch of eye!