Facing the strong Renren network to the college SNS website Operation Idea

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Two months ago a friend asked me to do a college college SNS still have a chance? believe that see this problem friends will give negative, Renren in the college SNS area has occupied the majority of the share, Tencent friends also followed, there is a friend said since the school network (now Renren) Open, The Big BBS is missing a lot of students.

At a job fair at Sun Yat-sen University, our company asked more than 60 students who came to interview to ask a question, which SNS website did you go to? The result is that 100% of all students have registered accounts in Renren, and more than 20 students also open accounts on other platforms. Although it is a small area of investigation, but also can prove the influence of Renren in the college. But they are graduating almost rarely even to continue to the net, this is why? If you are interested in SNS are welcome to login Liu Zijun blog and I exchange.

Renren Although in the field of SNS site is very strong, and constantly enhance the interactive experience, but he is only an interactive exchange platform, for a variety of different people can not provide the corresponding meticulous service, this is the bottleneck of the development of Renren. In fact, simply enhance the user experience is not enough, we must create value for users, provide a close chain of relationships, and better address the actual needs of users, will have a longer space for expansion. This is not to say that we want to challenge Renren, but through the refinement of services to highlight the difference, so as to obtain new space for development. What is the real user needs? Next, I will give you a student user's perspective.

First, Event sponsorship: If you are a class cadre, sometimes it is necessary to be responsible for the Department of some of the group activities Planning and co-ordination, such as basketball games, entrepreneurial competitions, in addition to planning and co-ordination, but also to the activities to pull some sponsorship back, when you do not have the resources of the situation, their own to find is very difficult, But also want to publicize let schoolmate know to participate in or attend a meeting, if have a platform to support you to do these things, it will be much smoother.

Second, job search: Students in the spare time will look for part-time, for their own accumulated more work experience, etc. after graduation can find a better job, it is also very common, the major colleges will regularly or irregular to engage in some of the school recruitment. But I talked to a school job fair in charge, in addition to the official recruitment of the college, a college or a department held a job fair convened by the enterprise is a very difficult thing, because can not guarantee the number of students to participate, so the enterprise will have concerns, And the most important thing is to make it more difficult for every student to know about the job fair. After all, the university course time is not fixed, they do not have the official propaganda resources, so can only use QQ Group, College Forum, Renren and so on to know that there are alumni of the place to send information, but the effect is just so-so.

Third, venture capital: Now many college students will have their own entrepreneurial dream, in school teachers or friends under the guidance of the formation of small teams to start their own projects, but the project is a need for funds, money is a problem, no experience is also a problem, if there is a platform to give them some help and guidance, And to attract venture capital for excellent projects, which is more meaningful than building an entrepreneurial park.

Of course, there are many students need, why only listed these three points, because these three points are directly related to the community and enterprises, but also need to have a platform to deal with the relationship between students and enterprises, so as to highlight the value of the platform. Of course, we say that the platform is not renren such a comprehensive platform, but a certain college SNS platform, for example, my friend is a large alumni, he can integrate school students, school organizations, Off-campus alumni and social enterprises have been working to establish a dedicated service SNS website. For students and enterprises to build a bridge between communication and interaction.

Through this platform to combine college students from outside school, the formation of the network of large and medium systems, students can be with senior corporate sponsorship invitation or a variety of forms of cooperation, can easily access the major job fairs and online release resumes, you can publish their own ideas to attract investors to look at ideas, Enterprises can view the activities of the college students to understand the situation, on the site can directly apply for a job fair to select the best talent, to understand the students ' entrepreneurial ideas can be properly given guidance or preferential investment. With a close network of websites, students will get more opportunities and help, and companies will get more talent and creative projects.

Of course, this is just a college SNS website planning ideas, but also need real to practice to operate to know the results, interested friends can also learn from this proposal to try, have new ideas or need more thinking sparks Welcome to Liu Zijun Blog and I exchange.

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