Factors restricting the development of Internet Word-of-mouth Marketing

In recent years, Word-of-mouth marketing constantly exposure to the network, the importance of individuals and enterprises are also increasing, then in http://www.aliyun.com/zixun/aggregation/10372.html "> Network Word-of-mouth Marketing Field (hereinafter referred to as IWOM) , we can clearly see its role in the dissemination of information in the Internet (low-cost, high authenticity, higher trust);

When we take any "new things" always think of the good side, but my first consideration is its risk, especially in the domestic environment of the risk assessment, whether it is worth doing? How do you handle this result?

So below, share 2 points iwom in the domestic environment will encounter problems:

1. Authenticity

All words are netizens ' inner monologue? Identify what is true and what is False

"Internet push hands and thugs" in fact, in the Internet is also an essential role, when they are in the brand for our positive word-of-mouth spread at the same time, they can also play thugs to suppress our competitors, but the truth is the same, how to restrain the good behavior of netizens to actively carry out information dissemination, Is the future iwom development trend;

2. Transmission costs

Why is the cost high? New media research cost, manpower cost, maintenance cost, Cross-platform

New Media Research: for example, take micro-blog, entry threshold is very low, but the maintenance cost is very high and for a market without Internet users support products, the establishment of micro Bo as if "stepped into hell";

Human cost: Information collection and feedback after the dissemination of information, currently can be collected through the software, but the information accuracy is not high, so more netizens can only rely on human resources to distinguish which is valid and which is invalid;

Maintenance Cost: Word-of-mouth Communication is a long-term work, the early transmission cost is relatively low, but the cost is very high in the late;

Cross-platform type: For example, for the community, we may be targeted at dozens of or hundreds of community forums for dissemination, the spread of the media is very high;

Any communication behavior before, I suggest that individuals and enterprises should first assess their own brand or product is currently suitable for word-of-mouth dissemination?

The above only represents personal views and suggestions, welcome to share and make valuable suggestions.