Factors to be considered in the analysis of Keyword competition degree

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How to judge a keyword is hot, unpopular, biased, strange it? I think this is most of the first contact with SEO have encountered problems. What are the factors that should be considered in the analysis of the keyword competition degree? I will learn some new shares of myself:

Search Quantity

Search quantity This I don't want to say! In Baidu, no matter what word you enter in the upper right corner (or bottom) will appear to find the number of relevant pages. This is what we call the search volume. Generally speaking, the search volume in 10W is less competitive, as long as you do it attentively, or the weight of a slightly higher site within the page will get a good ranking. Search volume in hundreds of thousands of, the need for a good quality and weight of the site to compete. Search volume reached 100W, indicating that the keyword has entered the more popular threshold, the new site ranking to the front of the possibility of greatly reduced, the need to constantly strengthen the internal optimization of the site, the construction of the chain, to achieve a certain domain name weight may get a good ranking. More than tens of thousands of search results are generally referred to as the industry collectively or some products, drugs name, only the high weight of the station can get rankings.

Ii. intitle Result Quantity

The above search volume is just generalities, perhaps just appear in the page, the search engine will also take him into account, so that the SEO workers to judge the competitiveness of a certain intervention, but intitle search out is the title of the key words in all pages, so that the data found more competitive.

Iii. Number of bidding results

The number of ads on the top, bottom, and right side of a search engine is also one of the factors that determine competitiveness. Generally speaking, the search engine upper and bottom are three advertising bits, the right side is up to 8 ads. If only three or four ads on the right side of a keyword indicate that the keyword is not competitive. But note that these need to be seen during the day, because some of the promotional will be set to work time display, so for the midnight work of the SEO to pay attention to.

Iv. Bidding Price

If the keyword business value is high, then there will be people willing to pay higher prices to bid. So the bidding price can reflect the competition degree of the keyword to some extent.

V. Competitor SITUATION

This does not have the concrete measure standard, can only own from the optimization situation, the domain name history, constructs the station history, the website structure, the internal link, the outside chain construction these estimates.

Six, the number of pages ranked

If a site is in front of the site (not including some large, well-known channels on the inside page), then you get good rankings of the opportunity is very large, but if you are in front of a large site inside the page, then the weight of these pages are also very high, and even more than your home page, so should be as the home page to look.

The above is some keyword competition degree of influence factor, welcome more people to communicate.