Factors to effectively judge the competitive degree of key words

Absrtact: When we choose the keyword, the core requirement is the number of searches and the degree of competition is small. Search times we can use Google Tools or Baidu index query, you can clearly understand, but the degree of competition is more complex to judge, some of which is inaccurate

When we choose the keyword, the core requirement is that there are more searches and less competition. Search times we can use Google Tools or Baidu index query, you can clearly understand, but the degree of competition is more complex to judge, some of these uncertainties, such as the level of competition, such as the optimization of competitors, this time to rely on subjective experience to judge. But most of the factors can be effectively judged.

1. Number of search results

Baidu search Related words, the top right-hand corner will list the keyword returns the total number of related pages. This value is all the relevant pages that the search engine has calculated to match the search terms. That's all the competing pages for that keyword. When the number below 100,000, indicating a small degree of competition, seriously do a station, do not need to deliberately do SEO will have a good ranking. When the number of hundreds of thousands of, indicating that the word has a certain degree of difficulty, the optimization of the word needs a good quality and weight of the site to compete. When the number reached millions of, indicating that the keyword has entered the hot threshold, this time to do SEO needs a large number of expanded content, carefully do the inner chain and external links. Results to tens other, generally are industry class, only a large number of resources, high weight site to get a good ranking. The above mentioned is the general situation, but also some keywords appear to be a few results, but the business value is extremely high, competition degree will be very big.

2, intitle command

The intitle command can return a Web site with a keyword in the header, so the page that is searched with this command is our key competitor.

3. Number of bids

Often the number of competitive bidding directly reflects a keyword competition intensity, because the words involved in the bidding is generally the business after careful study, are very high value words. If there are only one or two words in the bid, it means that the term is competitive, and if more than three words are available, the competition will be fierce. Because the Internet field has a classic: "Only the first three have flow", the same core keyword, the first three of the flow of traffic than the fourth to tenth of the flow and more.

4. Bid price

Now many businesses and owners are using bidding + optimization means to do the promotion, understand the price can also be very good to judge the competitive degree of the word. This can be used for free Google keyword flow estimation tool. The higher the general competitive price, the greater the competition, but also do not rule out a few advertisers in order to rob the first place to raise prices, and if put to four, fifth place, the price will drop a lot, the flow is still very considerable.

5, the number of pages

When the search for a word out of a lot of the internal page, it shows that the degree of competition is small. Because usually, the homepage of the site's weight is the highest, ranking is generally the first page appears. And the appearance of the page on the main page of the site is not much or even if the weight is not particularly high, if we can seize the opportunity to use the home page to do, then nature is relatively easy more. Note, however, that this is an exception if these inner pages are channel pages for each major portal. Because the portal Station Channel Homepage's weight is higher than the general ordinary website homepage weight.

6, opponent level

This is difficult to specific judgments, can be collected from the opponent's site, external links, site structure, page layout, such as keywords to the subjective judgment, to have a good ranking, then go from all aspects of competition, we need to work harder.

This article source: http://www.68160.com/Shenzhen website Construction, welcome everybody to exchange more, thanks!