Fake Corporate Blog Management Chaos Business site has the right to set up "official blog"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

-Blog problems also appear in the Internet forum, bar, say it and so on products. In the Baidu Bar, anyone can register no one to register the bar, which no lack of well-known enterprises bar, and the reporter browsed some well-known enterprises paste, which about the enterprise's comments are often mixed

Legal Network reporter Liang Legal Network intern Lio Xiaoli

Reporter in a well-known portal site search, there have been called "China Mobile" blog 89;

Search "ICBC", there were 27;

Search "Construction Bank", appeared 25;

......

The reporter then learned from the survey of these well-known enterprises, these enterprises have little knowledge of this.

Recently, a well-known domestic enterprises to the reporter sent anonymous letter, reflecting the current domestic Internet blog Management confusion. The company found that there were dozens of blogs on the web that used its own corporate name, and that it involved some false remarks about attacking the business. "This has constituted a violation of our company. The company's relevant head said.

In a subsequent investigation by reporters, almost all the well-known enterprises have a large number of blogs, by whom the establishment is not known, whether the infringement is still controversial, but as more and more enterprises began to be vigilant, by the enterprise blog brought by a lot of intellectual property rights, privacy of the legal issues, more and more attention from all sectors of the community.

Do business websites plan to register "official blogs" for businesses?

How many "official blogs" does a well-known enterprise have?

China Mobile replied that there were only 1, but there were 9 on the Internet, but the Chinese Unicom replied that there were only 1, but there were 6 online searches.

A blogger named "Citic Bank's official blog", which uses the logo of Citic Bank and its content, has not established the so-called "official blog", according to Citic Bank.

Even more outrageous is that a "Construction Bank" blog content is all wearing exposed beauty map.

Not only is this happening in the banking circle, but there are a number of well-known companies in other industries, many of which are under the banner of "Official blogs".

Who on Earth has built blogs for these well-known companies?

It is understood that the registration of the blog management is very loose, almost anyone can register about the name of the business blog. A well-known domestic web portal responsible for blog Management Liu told reporters that the application to establish a blog program is very simple, only need to register for free, you can use any one has not yet been registered blog name, so individuals can also use the name of the company registered blog.

So, the reporter contacted a portal website, its customer service personnel said, Enterprise's blog In principle are the enterprise establishes. But in a subsequent survey, the reporters found that the blogs were surprisingly consistent in their time of registration.

When retrieving a corporate blog from a famous portal site, reporter found that in the search bar type "bank" and search for many well-known domestic banks blog links, including "China Merchants Bank Blog", "ABC's Blog", "Bank of Communications Blog", "Construction Bank Blog" and other registration time in June 26, 2008, The time difference is only more than 20 minutes. And in the afternoon of June 27, within half an hour, there are "Beijing bank", "Zhejiang Commercial Bank", "HSBC", "Dalian Bank" has been registered.

From the time of registration, these blogs are like someone who has a planned registration.

"The blogs of so many banks have been registered in two days, which cannot help but suspect that the commercial web site has been systematically registered with the business." A banker told reporters.

Then the reporter to the name of a banker to the portal site call, put forward the question of counterfeit blog, the site customer service staff immediately said, as long as the reporter can provide the bank's supporting documents, will immediately to the blog revocation processing.

From the attitude of the customer service staff speculated that if the enterprise did not find, the fake blog may have been there.

If this is inferred, it is obvious that the blog service providers in the use of system loopholes and corporate "hide-and-seek."

According to a person familiar with the long run website, the reason why the website built these blogs is to make use of the popularity of the enterprise to improve its click-through; the other is to use the blog and business to achieve mutual benefits In addition, do not exclude individuals in order to earn clicks to build corporate blogs.

Whether the fake "official blog" has a mixed reaction

Faced with a large number of "official blog" and involved in their own "abusive posts", the various companies show a different posture.

"In the mouth shouted Agricultural Bank, but the heart is tearful." Wearing a human model, guarding the iron bars. said that the money to save my line, I hope to grow with you. The day is backache, Night is the street ...

The Limerick, titled "The True portrayal of ABC's front-line employees", hangs out on a blog titled "Agricultural Bank of China online", apparently mocking the Agricultural Bank of China in the form of a limerick.

"On the Internet, this is a lot of stuff!" A staff member of the market Department of Agricultural Bank of China. "We don't have an official blog. The staff told reporters, "all of these banks do not know." In search of ABC's blog, the reporter also saw a blog called "Complaints Agricultural Bank", the establishment of the ID known as "complaints Agricultural Bank", the registration time is July 1, 2008.

This problem also happens to other banks. Only in a well-known portal search "Bank of Communications", you found more than 10 blank blog without content. There is also a blog that all of the so-called disclosure of traffic bank shady remarks.

A staff member of China Bank of Communications said in an interview that the blogger did not know about the blog, "We have to check it out and reserve the legal rights to prosecute the site and the sender."

Chinese mobile and China Unicom said in an interview with reporters that the company has no knowledge of blogs, and said it will quickly to the Internet inquiries.

And to antivirus software known as the Jinshan company is not indifferent posture, its blog owner said Jinshan officially recognized only two blog, have "Jinshan impression" four words for the logo. "These two blogs are established by different departments of our company, the company responsible for the blog will often go to update, release some new information Jinshan, publicity products." ”

For other content related to Jinshan Company's "Jinshan" blog, the person responsible for the Jinshan company is a positive publicity, "Many are Jinshan software ' fans ' established, this is a good feeling."

"If there is a disadvantage to Jinshan company's comments, individuals agree with the relevant departments to standardize the blog, but did not want to report to the relevant departments." ”

In the professional promotion of corporate blog site Bo Network can see a large number of size corporate blog, the reporter contacted one of the "list" of enterprises ——— Beijing Delta Technology Development Co. An executive of the company "in which the company" is not aware of, "may be built by technicians, to be verified after the".

Experts: Suspected infringement blog management level needs to be improved

Tens of thousands of bloggers not only involved in the interests of users, but also involved in the interests of service providers, may even affect the interests of any individual or enterprise around. In this huge interconnected "network" of rights and interests, the legal issues related to copyright, tort, privacy and responsibility are exposed gradually as the blog grows.

"If you do not inform the enterprise in advance, from the name of the enterprise, trademark rights, this has constituted a tort." Professor Lixin, Renmin University of China Law School.

This argument has been supported by many experts and scholars, Professor Lvben, an Internet expert, said to our correspondent: "There is no doubt that the behavior of the fake blog has caused infringement on the enterprise, and the blog brings many problems is also the grey area of Internet management, difficult to find, difficult to manage." ”

Even if found out, who will bear the tort liability? Zishao, a lawyer at Beijing Sheng law firm, points out that it is the responsibility of both the website and the blogger or the uploading person from the standpoint of litigation.

In fact, as long as the enterprise found that can provide blog services to the site to report, the management of the site has the responsibility to revoke the reported blog. But in fact, it is not easy for companies with rights abuses to find all the infringing blogs from the vast network of information.

In the interview, some business leaders with the reporter talked about this time often show helplessness, mostly "not within our control" answer.

On the issue of infringement of the name of the blog, the academic community also has different views, the Beijing Institute of Posts and Telecommunications network electronic law expert Liu that blog similar to the network domain name brought about by the legal issues, whether the infringement should be based on the content of the blog to deal with the industry and geographical differences.

As the protection of the network domain name, the western developed countries in the legislation of the well-known enterprises in the name protection is very strict, but in China, because of legislation lag, the domain name management is showing a chaotic situation, so the mainstream voice of domestic academia is to learn the west, the Enterprise Domain name comprehensive protection. Relevant scholars also believe that the protection of foreign domain name can be further promoted in China, the protection of corporate blogs.

The problem that the blog brings also appears in the Internet forum, post bar, say and so on product. In the Baidu Bar, anyone can register no one to register the bar, which no lack of well-known enterprises bar, and the reporter browsed some well-known enterprises paste, which about the enterprise's comments are often mixed.

Like blogs, these platforms for speech are equally difficult to manage.

"In fact, blogs and other platforms of speech infringement is not difficult to control, according to the existing legal framework, you can let the false bloggers to assume tort liability." "Zishao lawyer said," on the existing basis, the first is to provide a platform for the service provider to self-discipline, the second is to improve the quality of their own users. In order to maintain the benign development of the Internet.