"Fake HD" damages the consumer confidence of hundreds of millions of netizens

Summary: Online video starts charging. CFP Real HD means that more investment and profit is contradictory at present, a number of video sites have been exploded with fake HD to fool users, which is ambitious to users and plans to go public video sites are splashed

Online video starts charging. CFP Map

True HD means that greater investment is contradictory to profitability.

At present, a number of video sites have been exploded to "fake HD" to fool users, which is ambitious to users and plans to go public video sites poured a pot of cold water.

More insiders said, "triple-net fusion" makes many enterprises and capital optimistic about the prospects of video industry, but limited by the existing network environment, enterprise operating costs and user affordability and other factors, domestic manufacturers in the chip source, decoding and display areas, to "fake HD" means circle users of the phenomenon is not uncommon.

China's largest player company Storm audio and video CEO Fengxin in the micro-blog posted storm online videos and Youku screenshots to compare, he said: "In Youku and potatoes watching TV drama is like back to the VCD era." The move sparked a high-definition battle on the Internet.

The controversy has also split into two factions on the web, one on the online video of Youku and the other on the client side, which is represented by the storm.

Storm company vice President Wang Gang told reporters, users are also watching online video, with video sites and players compared to the client, the site is significantly worse than the feeling.

The Youku station also has the HD HD movie, but it is just close to 480P SD video, misleading users.

At present, the accused Youku and Tudou are unwilling to respond publicly.

Some websites compress video

There are video web site people retort that the online video does not have the player's quality effect good, this is an objective fact, because Youku and potatoes when uploading video, the video compression, which will make the quality of the video screen greatly compromised, thereby reducing its clarity, and many video content from users, also can not guarantee the quality of video.

He said: "The concept of different sites to build stations, Youku before the publicity is fast, is to ensure the speed of video viewing, and then ensure quality." ”

But there are companies to say, "Fake HD" damage is hundreds of millions of netizens consumer confidence, endanger the entire video industry.

Reason：

To invest in big output and make less money.

The current video site is still mainly advertising mode, although the flow is high but not make money, which makes video site operators miserable. For example, the first earnings report of 酷6网, the Nasdaq-listed, showed a two-quarter video-site advertising revenue of $2.4 million and a net loss of 14.7 million dollars.

As a result, more video sites want to "personal pay" for another big profit model. For example, the domestic listed music network, personal pay and corporate advertising has formed its two main sources of income, especially the former, is becoming more and more video sites to dig up the profit point, but individual users are willing to make money, depending on whether high-definition video on demand.

But for the video site, the real HD means more bandwidth, hardware and content resources investment, in fact, to the current video site investment and low performance of the dilemma, some "fake HD" has become a helpless choice. (Text/Xue)