Summary: True and False website contrast. (CCTV screenshot) is afraid to buy fakes, many consumers choose to set up the company's official website for online shopping. However, some lawless elements also play the idea of the official website, they copied and set up the real fake website, and through this channel to sell authentic site contrast. (CCTV screenshot)
Afraid to buy fakes, many consumers choose to set up the company's official website for online shopping. However, some outlaws also play the idea of the official website, they copied and set up the genuine "Shanzhai" official website, and through this channel to sell fakes. These fake websites are almost as genuine as consumers. Yesterday, CCTV "weekly quality Report" broadcast "online shopping" official website "Trap" program, the phenomenon was exposed.
Fake official website do like to lure consumers fooled
This March, a consumer to the Zhongqing Trade and Industry bureau 12315 complained that he was in a Web site for www.jianerma123.com to buy a foot therapy instrument, there are problems, according to the phone to find manufacturers on the site, the results can not be connected. Law enforcement officers after investigation found that the site is not a product company's official website, but this fake official website, from the design, typesetting to the size of the picture, style, and the real official website almost identical. The biggest difference is that the official online foot therapy device price is 1980 yuan per unit, and "Lee Ghost" official online price is 1580 yuan per unit.
Law enforcement officials understand that the case of Lee first through the fake official website to obtain buyers orders, and then online to find a foot therapy instrument supplier, and then the supplier to his goods by the Order address to the buyer. According to his account, counterfeit foot therapy purchase price of more than 300 yuan, shipping price has 1000 yuan, more than 1200 yuan, 1500 million yuan, through the sale of resell, can earn two or three times times the profit. In the propaganda means, Lee will say to consumers that the original price of goods 1980 yuan, now because of activities to sell only 1580 yuan, to "cheap" 400 yuan "affordable" consumer.
Fake sellers Profit 3 times times
In Nanchang, an international famous brand discount official website not only sell the brand products, but also brand history, product characteristics of the detailed introduction, looks very formal. Because the site domain name has no prefix and suffix, in the major portal sites have links, and at the site at any time to update buyers to buy goods and sellers to send information, more people have the illusion that the general business does not have such financial strength.
However, the police investigation found that all the information on the site is a criminal suspect Xu a single-handedly planning. He tied a telephone number registered in Hong Kong to his mobile phone, and the service calls made by consumers would be thought to be for Hong Kong.
With the real product packaging and careful planning of the official website sales channels, he will purchase price of 400 yuan of fake big-name selling to thousand yuan, sales profit of more than 300%. In the 8-month period of the opening of a counterfeit brand name discount Sales official website, sales amounted to more than 900,000 yuan.
The establishment of Shanzhai official website cost less than thousand yuan
CCTV reporter learned that the establishment of a fake official website as long as through false content in the Communications Management department to obtain a website for the record, can be built under the help of the company to produce related Web content, and then spend the cost of thousands of dollars to make the website finally online. In order to use this fake official website profit, the website establishment person also can advertise the promotion on the domestic well-known website.
Lawyer Chu Baochang said, False website is easy to build, but because of its cross-regional, concealment, but also in time to update, delete, so the investigation is very difficult. At present, the business sector is actively exploring, and strive to establish a network of regulatory characteristics of the platform to strengthen regulatory means.