Online shopping has become accustomed to Chinese consumers shopping, nearly two years, the home industry network trading platform is also gradually accepted by the public, but because the corresponding network management measures have yet to be strengthened, a large number of counterfeit products are filled with home building materials industry's electric business platform.
Reporter opened Taobao shop, try to import Red Star Mei Kai Long, incredibly the home and other keywords, the network will automatically pop up on hundreds of these stores name of the direct store or shop, only Taobao a mall, incredibly the home can directly search out 476 related shops, search Red Star Mei Kai Dragon, is up to 2,636. And according to the reporter interviewed the Red Star and the United States and incredibly the home of the relevant officials said, the two stores so far there is no form of Taobao Shop Direct, that is, all Taobao Mall appeared in the so-called Red Star United States Kai-lung or even the home of the direct shop, are shanzhai.
In the face of the "cottage" shop frequently present situation, the key lies in the identification of authenticity. Consumer network before shopping, the first to carefully select a platform, you will avoid some informal businesses of the cottage behavior, only the platform of strict management to ensure that users will not be deceived. Formal and rigorous platform in the selection of suppliers have a strict process, such as: "Genuine protection", "first pay", "professional guidance" and so on. When consumers can not select the merchant, the platform is a solid and strong backing guarantee. And in addition to incredibly the home, Red Star, such as the United States and other mainstream stores in the network did not open a straight shop, some home building materials, well-known brands on the platform have opened a number of official flagship stores, such shops are often directly involved in the factory, also have a certain degree of credibility and persuasion. Consumers can choose from the website provided by the official of these brands.
According to the industry, a regular home electric business platform, should choose to have a good qualification of the manufacturers or authorized agents, at the same time to provide quality services to the merchants to cooperate, settled on the platform to open a shop. The products provided by the Merchant to carry out strict qualification audit, such as environmental standards, 3C certification, water permits, etc., after the approval of the shelves and consumers to meet. Mall and Merchants signed a cooperation agreement, to jointly provide consumers with genuine protection, first compensation, no fake promises, no reason for the period of return, such as upgrade quality protection, consumers in the selection of electric platform shopping, must choose to have the above standards and certification of the Electronic Business platform for shopping, in order to maximize the protection of their interests without harm. J 40