Fakes sold publicly

on a well-known e-commerce platform in China, Fake is The is open for sale. Let you know how these Web sites are doing naked business scams.

In the store to sell thousands of yuan of merchandise, in the online as long as hundreds of yuan or even dozens of yuan can buy! People who have had the experience of online shopping have met. And these "hundreds of yuan dozens of yuan to get" goods, most of them are "a goods", or a look at the fake.

This once is Taobao such Consumer-to-consumer website, let a lot of people impress, relatively speaking, the commodity of the website of the website of the general by direct purchase, so the prestige has been good. But with the great heat of e-commerce, a lot of fakes are thinking of "Seizo into" the corporate web site, and even some people have started selling fake goods on E-commerce platform as a special "job" for naked commercial fraud. Behind this series of commercial fraud is the "standardized" means of fraud and operation chain.

They have "captured" a lot of the Web site, such as: excellent Amazon, when the mall ...

Online shopping luxury Encounters "perfect scam"

Xiao Liu is an employee of a foreign company in Beijing. In August this year, she bought a famous Italian brand Armani quartz man, model AR0154.

"Although the product is not found on the official website of Armani, Amazon will not buy fakes, and I have repeatedly confirmed with them that they are really authentic." ”

This watch on the outstanding Amazon marked the original price of 2650 yuan, sales price of only 650 yuan, low up to 40 percent discount let Xiao Liu Instant tempted.

"In fact, not only Amazon is selling, I also saw the same watch in Dangdang." At that time, Dangdang on the same section to sell 699 yuan, so I finally chose to buy in the excellent Amazon. Xiao Liu also was quite proud of the small abacus.

Superior Amazon Armani Quartz man table AR0154 commodity display Area

Dangdang Armani Quartz Man table AR0154 commodity display Area

But "misfortune" happened. When Xiao Liu got the watch, he found that "the inner packing sealed bag has been opened, the table body has many other fingerprints, the" Flying Eagle "logo on the right side of the mark has obvious production flaws", one months later, "the bracelet is fading." Xiao Liu suspected that he had bought a fake.

"I complained to the superior Amazon, their customer service refused to admit, but I have to produce a product is a fake proof." This is too unfair to consumers. Xiao Liu said.

Xiao Liu with this watch to Armani in the new light World stores want staff to confirm. The staff glanced at it, "It's a net purchase, it's three today." All I can tell you is that this is definitely not our family's stuff. But for the request of Xiao Liu to open a fake certificate, the staff declined.

This has become one of her most painful online shopping experience, "in many forums, I found a lot of consumers and I have similar experience to post complaints on the internet, which at least proves that I have not encountered a special case." I also specifically consulted to prove that the watch is a fake is a time-consuming and laborious thing, as if to send the table back to Italy, they will open a factory produced proof. Originally is to buy for the cheap, who has the kung fu to do this thing, only recognized. "But a big web site like the great Amazon would sell fakes," Xiao Liu repeatedly said.

Coincidentally, when the same product in the comments of netizens also saw a lot of real fake doubts. Of particular concern is: when the online sale of this product belongs to the "when the direct camp", rather than the associated merchant.

Customer Service response: Promise Authentic but no document proof

So, what is the truth?

Luxury landing on the electricity business platform has been commonplace. In the domestic several mainstream electric business platform, you can see more and more famous table, famous bag and other luxury figure. Excellent Amazon and Dangdang in the last two years on the online luxury zone. On these two websites, the goods that originally display in the upscale special counter are now almost full net is visible.

The main reason why users choose to shop in the electricity business is "picture cheap", which is particularly important in luxury goods. The price of luxury goods sold by electric dealers is almost a few levels higher than that of the counter. For example, the original price of two thousand or three thousand yuan watches in the outstanding price of only eight hundred or nine hundred yuan, the minimum discount to reach 20 percent-30 percent.

Is such a cheap price guaranteed to be authentic? At Amazon and when seen, two platforms all make authentic promises and warranties.

In the commodity information of the Armani Quartz male watch that Xiao Liu buys, excellent Amazon provides the information is: "We assure you that we have a strict review of the site of the goods sold to suppliers or sellers of the legitimate business qualification to ensure that through this site to sell you goods are authentic licensed, and can provide formal invoices, Enjoy the same quality assurance as the goods you purchase from the ground store. ”

Excellent assurance of authentic Amazon everywhere

Electricity Excellence Amazon customer service staff said that can be summed up several points:

1. Excellent products on Amazon website (including the Armani Quartz Man table) to ensure that all authentic, and from the regular channels of purchase;

2. To provide outstanding invoices from Amazon, but can not provide any proof of authentic and regular sources of channels of documents;

3. Provide 7 days return, 15 days replacement service;

4. Goods failure to return to the outstanding Amazon, by the latter back to plant maintenance, consumers can not go to the brand counters or repair point maintenance.

In Dangdang, we can see when the proprietary and third party merchants sell these two commodity classifications, when the "false one penalty five" commitment is listed in the website Terms of service: "If you believe that the goods purchased are fakes and can provide proof documents of the relevant national quality inspection institutions, when you receive your return and confirm, When you return the full amount of the goods, and then return the money in the form of a gift certificate to you five times times the value of the goods. ”

When only in the proprietary goods to mark the authentic warranty when the customer service said, marking when the proprietary goods are guaranteed to be authentic (still unable to provide authentic documents), and the goods sold by Third-party vendors when the genuine guarantee can not be made. For the return of goods and repair problems, the customer service staff said that when the provision of 7 days returned 15 days replacement service, repair only for the movement problem, appearance problems are not warranty. And the movement problems can only be sent back when the original repair by the latter, do not provide consumers to go to the counter and the designated maintenance point maintenance services.

This means that if a consumer buys the watch on the Amazon or Dangdang, it will not be guaranteed to be authentic, and will not be able to access the service through formal channels in the event of a problem.

This begs us to wonder: Is it true that the luxuries of excellence Amazon and Dangdang sell?

Insider: The dealer business of fake watch dealers

With these questions, I visited a number of people in the industry and finally got a glimpse of the story behind the sale of luxury goods by electric dealers.

Mr. Chen is an "old man" in the luxury industry. In his view, the industry's "water is very deep, there are many gray areas, but also created in this line of the doorway particularly many."

It was only two years before electricity dealers began to dabble in luxury goods. Because luxury is a very unique commodity category, so like the excellent Amazon, Dangdang, such as the electric platform has no self-built channels, they sell luxury products in accordance with the brand classification and a lot of basic has been some strong supplier monopoly.

For example, Burberry's watch, the Amazon will typically choose only one supplier, that is, if you are in the same time with the site to phase a product, then only from the same supplier.

These suppliers have sufficient power of speech. This makes the appearance of fakes more reckless.

Mr. Chen said that for luxury goods, the industry often said a and factory goods concepts, the former refers to pure imitation goods, there is no qualification, tag, the latter refers to the factory as the bottom material processing, the production process is no different from the authentic, there is a legitimate origin without proper channels, also known as Super a goods.

Unlike the above two concepts, fakes are made up of tiny artisanal workshops with poorer quality and handicraft levels, and are often priced below 1/3 of the original price.

According to the survey, businesses to become the suppliers of these electrical companies need to undergo a cumbersome review of procedures, for example, must provide the original (brand) authentic certificate documents, brand authorization, customs clearance (through the certificate) and tax returns (IRS and tax registration certificate), National quality inspection, health departments, certification departments issued by the inspection report, Quality reports, certification reports and other information. These are marked on the contract between the superior Amazon Dangdang and the supplier.

Clearly, such documents as brand licensing, customs clearance, quality inspection reports and so on are clearly not in the name of the counterfeit trader. So, how do these fake dealers ' merchandise come to the famous electric Dealer Mall and become a hot item?

In order to muddle through, the supplier thought of such a way, in Taiwan spent thousands of yuan to register a company, disguised as the brand to obtain the authorization of the party, and their own forged authorization and seal. Why do you want to register in Taiwan? Because it is not possible to inquire about the authority of Taiwan in mainland China. And the closed list is also "own PS" (Note: Customs clearance is the time of the customs invoice). Get excellent Amazon and when the hand is a copy of PS, and for these, excellent Amazon and when "All is open one eye to shut one eye", "because in the qualification card supplier can only let the electricity merchant own not to sell, everybody all knew well", Mr. Chen said, "This already is the industry recognized gray area." ”

Mystery Supplier

Suppliers play the most important role in the entire industry chain, so who are they?

When it comes to a consumer website like Amazon, where vendors don't directly face consumers, it's hard to find out more about them on the site. Taobao Mall and found a supplier of merchandise zone.

In this mall, including Armani, Burberry and many other luxury brand products. The price is lower than the price of the electricity dealer's website, for example, a pair of Armani 5700 yuan for the table price is only 665.7 yuan, discount rate of nearly 10%.

On the area page, even found the "brand authorization book" from Armani, BURBERRY, D&g, but the file picture is too small to recognize the real details. According to Mr. Chen, "this authorization is probably the most likely to be a remake of another company's licensing samples, or directly using software PS." These can only be misty layman, the real industry people basically distinguish between true and false. ”

The 400 service telephone of the electric area, claiming to be the supplier's customer service personnel, said that the platform sold the goods pledged all authentic, and obtained the original brand authorization. At the same time, the customer service staff said that they also supply the main platform for domestic electricity, including Dangdang, excellent Amazon, Jingdong Mall and so on. Can be assured to buy.

And for maintenance problems, the customer service staff said, "In view of the Armani, Burberry in the mainland repair point is relatively small, customers can not find the repair point to send back to us, by our return to the manufacturer to repair." But then she pointed out that the mainland repair point will generally only repair designated stores to sell products, website sales will not be warranty, the proposal or send back to deal with.

Why is it that both the electricity dealers and the suppliers are very secretive about the maintenance of the goods? Mr. Chen explained that because the luxury goods purchased in the proper channels such as the special counter include the service that can be repaired at the designated maintenance point of the brand, and that the goods sold by the merchant platform are not properly guaranteed, the supplier's " Back to the original warranty service "is simply to return to the original production workshop repair.

"If the After-sale personnel ask the consumer to send the goods back to the website for maintenance, it can be concluded that you have bought a fake." Mr. Chen said with certainty.

Can't ignore the rampant fakes

Watch, is this going to be a special case?

TechWeb's findings are surprising: on the website of the company such as excellence Amazon and Dangdang, basically all kinds of luxury products (such as brand bags, glasses, crystal ornaments), cosmetics are more or less the phenomenon of fakes.

For the common characteristics of these products, TechWeb collation is as follows: 1. The origin are all foreign; 2. Regular channel price is very high, the price is opaque; 3. Information asymmetry at home and abroad, difficult to inspect; 4. Production is not large, the model is miscellaneous. Such goods are the easiest to be abused.

The initiative is issued here:

1. All the Web sites should immediately strengthen their own system, eliminating the "gray zone" in the management process;

2. Whether it is self-employed or associated products, Web site managers should be non-discriminatory, the real protection of the interests of consumers;

2. Consumers in the online shopping when not to covet cheap, if found that the price is lower than the prices of authentic 1/3, it is basically difficult to ensure that the real, this interval generally for their costs.

Attached: Dangdang, excellent Amazon network of some suppliers list