False price reduction of digital appliance product inventory, sounded the alarm in your heart

Promotion is a kind of behavior that the businessman stimulates the consumer to buy, and urges it to reach the purchase and the common promotion without the gift, price, rebate, etc., for consumers, the amount of gifts, price range has become a measure of whether the value of promotion is more intuitive way, so some businesses to use and consumer information asymmetry , using a number of opportunistic ways to fool consumers, we refer to it as a false promotion, this false promotion of the practice of electronic business channels are particularly prevalent. We have selected several more representative of the false price of the digital home appliances products, to give everyone to knock a duties.

HTC One

Sales channel: Amazon China

Declared decline: 1900 Yuan actual decline: 500 yuan

HTC One is a very successful product for HTC this year, and its excellent design attracts a lot of consumers ' attention. HTC one uses aluminum alloy fuselage, equipped with 4.7 1080p Full HD screen, 1.7GHz Qualcomm Snapdragon 6,004 core processor, using 28 nm high-performance mobile technology, small size to give the chip "unusually low" power usage. HTC one 802w rear 4 million pixel UltraPixel F2.0 large aperture wide-angle lens, its imaging quality is excellent, but also support the Unicom 3G Network and dual-card function, excellent control experience, can be very good to meet the needs of users.

And HTC One is on sale in the Amazon China website, the official price reduction is as high as 1900 yuan, but in fact we click on the page to see that the phone began to reduce prices since September, to today's price only reduced by about 500 yuan, and the official statement of the decline of the 1900 yuan seriously inconsistent, There's absolutely no suspicion of fraud.

Nokia Lumia 920T

Sales Channels: Jingdong Mall

Declared decline: 400 yuan actual decline: 200 yuan

Nokia Lumia 920T is Nokia's flagship product, and it is a Nokia phone with WP8 system, Lumia 920T front with a 4.5-inch resolution of 1280x768 pixel-sensitive touch screen, which supports tapping twice to wake. The machine is equipped with 1.5GHz Qualcomm Snapdragon S4 dual-core processor, 1GB running memory, the machine runs smoothly and stably. Photography is a major feature of the machine, using the Nokia second generation of pure landscape technology after the 8.7 million-pixel camera has a very good night beat ability.

At present, the mobile phone is in Jingdong Mall to do a limited-time snapping up promotional activities, the official price is 2299 yuan, and claims that the price is 400 yuan lower than before, but in fact, by understanding it is not difficult to find that the mobile phone price of 2699 Yuan is already September thing, and throughout the October, The relative focus of the mobile phone product price has been 2499 yuan, and the double 11 sales price to 2299, and only a 200 yuan before the decline, and the official propaganda of the decline does not match.

Lenovo 60K72 Intelligent TV

Sales channel: Jing Dong

Declared decline: 5000 yuan actual decline: 0 yuan

Lenovo 60-inch 60K72 Smart TV is Lenovo-oriented high-end users launched a 60-inch big screen Smart TV new products, by Lenovo hand in sharp to build, equipped with sharp 60-inch imported panels. In terms of hardware configuration, Lenovo 60k72 is equipped with Marvell Armada 1500 dual-core processor, 1.2GHz, with 1GB RAM and 8GB ROM, pre-installed with the Android 4.0.4 operating system. The machine also has a 7x24-hour video service, with 3-second fast seeding, breakpoint renewal, 5-second speed drag technology, built-in TV version of the application store. In addition, Lenovo 60k72 also equipped with intelligent Bluetooth remote control, with the core functions can be switched sliding zone, and support voice control functions.

At present, the Lenovo 60K72 Smart TV in Jingdong Mall in the bid for the second bargain for 9999 yuan, known as the price of 14999 yuan a whole lower than the original 5000 yuan. However, through the understanding we found that the product even when it was just listed in August only 11999 yuan, and the current 9999 yuan is only a difference of 2000 yuan. What's more, in fact, as early as the beginning of September, the price of the television set has been reduced to 9999 yuan, and now the price has become a "second bargain", it is a little to see.

Changhong 3d58c5588 Intelligent TV

Sales channel: Jing Dong

Claim to decline: 3644 yuan actual decline: price 956 yuan

This is from Changhong's 3d58c5588 Intelligent television also in Jingdong Mall appeared above problem. But this time the difference is, not only did not drop, but rose nearly thousand yuan. The Changhong 3d58c5588 uses a 58-inch screen design with a dual-core CPU with CORTEX-A9 architecture and dual-core GPU. In the functional aspect, in addition to the commonly used function, is still equipped with Ciri voice, can realize the voice to change the channel, the speech attunement, the intelligent voice search, the pronunciation training study and so on function, moreover brand-new "The Voice browser" the carrying is also this product's big characteristic.

Such a product in the Beijing-East Changhong Promotion page of the price strategy and the above Lenovo is the same, first marked the original price (the page nominal jingdong price) 11599 yuan, and then the nominal promotional price is now 7955 yuan, the difference is 3644 yuan, seemingly concessions are very strong. But by digging into it, we found the trick again. In fact, the product was priced at $7955 a few months ago, and even at the end of October, it dropped to $6999. In this way, the so-called 7955 yuan promotional prices actually did not really "promotional", but to the rise of nearly thousand yuan.

Samsung Galaxy Tab 3 7.0 Tablet

Sales channel: Day cat

Claim to decline: 506 yuan actual decline: Price 68 yuan

Samsung Galaxy Tab 3 7.0 is a small product that can be accepted, with the appearance of Samsung's consistent design style, with an Android 4.1 system, a small size plate should have a simple function, it has. Only in the product's screen resolution is really a bit behind, the current 7-inch flat-panel resolution has long been up to 1280x720 level. The product is still in the 1024x600 era, have to say that the screen display effect is the biggest failure of the tablet products.

The display of the product itself is not good, in the price of the cat business is also ready to pit everyone a pen, the author can not see down. This flat on the page clearly stated that the original price of 1574 yuan, currently involved in the Double 11 price promotion, the current price of 1168 yuan. At first glance the discount rate is really big. But by testing the recent price trend of this product, we are not difficult to find, such a promotional illusion is undoubtedly the business carefully planned to create. This product was 2 months ago the price is about 1108 yuan, all the way down to see the double 11 in the end of October, the merchant's price abruptly pulled up to 1574 yuan, and then an instant price reduction of 1298 yuan. Through the adjustment again to reduce the price to 1168 yuan, to bring the consumer to the product to reduce the illusion of 400 yuan, but in fact this product compared to 2 months ago the price of 1100 yuan more than 68 yuan. As an ordinary consumer, it must be a bit of a bummer to face this behavior.

Casio self-TR350 artifact

Sales channel: Day cat

Declared decline: 1000 yuan actual decline: 0 yuan

Casio TR350 is the newest generation of self-portraits, this is a 1/2.3 inch sensor and 12.1 million megapixel camera card camera, the appearance and the previous generations only minor changes, but the camera added a more convenient frame shutter button, and for the first time equipped with the smart phone remote operation mode, Continue to be warmly sought after by consumers. Compared to the advantages of other camera brands, the Casio TR series digital cameras focus on "digital technology". TR uses a dual-processor design, one responsible for photographing a beauty, automatic beauty effect will modify the face of the part, so that the skin looks more delicate and white. All say PS is the best make-up technology, but the PS is the threshold, the biggest value of the TR series is to achieve the "beautification" of the 0 threshold, received a large number of girls love to self-portrait.

According to Casio Day Cat flagship store page, Casio TR350 participate in the Double 11 shopping carnival, the product is now priced at 5999 yuan, and prices before the price of 6999 yuan, the decline reached 1000 yuan. Is in fact, 6999 Yuan is Casio TR350 IPO price, a few months ago has been reduced to 5999 yuan, on September 25 and October 16, there were two price fluctuations, but also at the price of 7999 Yuan stopped and then dropped down, so there is no price reduction in the thousand Yuan. And at present, the product in the Amazon price of 5880 Yuan, other days in the days of the cat shop price 5899 yuan, are cheaper than 5999 yuan, the price has no advantage, in other words, even if 5999 yuan is the lowest price, do not you think this price is too high?

Dell 14rd-4326 Notebooks

Sales channel: Day cat

Claim to decline: 1000 yuan actual decline: Price 1100 yuan

Dell's 14rd-4326 is a flagship cost-effective model, the fuselage is the design of the spirit of the series, with Dell's family temperament. The machine in the fuselage top cover and the position of the palm to use the colorful magnesium alloy material, the overall texture and effect as a home model are very good. In hardware collocation, this machine uses fourth generation Haswell processor i3-4010u low voltage processor, 2GB memory and 500GB hard disk, in these aspects very mainstream. This machine locates the home amusement model, in the graphics card performance nature also cannot be careless, carries the NVIDIA GeForce gt740m independent graphics card, the performance can say is quite guaranteed, the movement current market mainstream game should not be a problem. In fact, this product itself is very suitable for ordinary consumers to buy, is a relatively good civilian can afford the excellent products.

However, the time is close to double 11, this is also involved in the promotional activities, itself this is a good thing to benefit consumers. However, there are some unscrupulous businesses to the product price before the price reduction, to carry out false promotions, this behavior is very shameful, once found of course to be exposed. From this shop page can be seen clearly, the machine is involved in the double 11 promotional activities, the original price of 4899 yuan, straight thousand 3899. However, by testing the trend of the price of this notebook, you can clearly see the merchant to the product prices first, after the price reduction behavior. The product began in August to carry out a large increase of two times. In particular, the second price increase for the "double 11 promotional" deliberately create a price reduction promotion intention is very obvious. So in fact, the friends who buy this notebook in this store are not getting any benefits.

Samsung NP740U3E-X01CN Notebook

Sales channel: Jing Dong

Declared decline: 6000 yuan actual decline: 1000 yuan

The Samsung NP740 impressively appears in the Beijing-East "double 11 quick Grab" Promotion page, the promotion strength has 12999 yuan straight to 6999 yuan, looks this is almost half-price promotion atmosphere. This notebook is a 13.3-inch touch-control super. In the shape of the design of "tall" silver-gray metal wire drawing material design, the overall aesthetic is very good. In addition, the fuselage weight of the machine only 1.65kg, this weight consumers no matter where to go with will not feel a burden, or very good. In addition, although it is a flagship lightweight and portable ultra-extreme, but in the design of the screen using the 1920x1080 resolution LCD screen, coupled with AMD Radeon HD 8570M Independent graphics, we do not feel that it has anything wrong with the product, contrary to Samsung this NP740 everywhere to give people the feeling of kindness.

However, once the product to reduce the status of Half-price in Beijing East "Double 11 Rob" page, the situation is different. Promotional page in detail marked out this product is from 12999 yuan to reduce the price to 6999 yuan. However, when we found through the plug-in monitoring, this product early in the early June this year, the price has been only about 11000 yuan, into the September after more has been maintained at 7999 yuan Price unchanged. Now from 7999 down to 6999, although the price is not false, but it is clear that jingdong fooled consumers propaganda way has a certain deviation. Down 1000 yuan, lied about the price of 6000 yuan, always some people in the heart is not a taste of mixed feelings.

West number my Passport 1TB mobile HDD Apple version

Sales channel: Day cat

Declared decline: 430 yuan actual decline: 0 yuan

West number of this hard drive in the sky cat sales first, not only support the USB 3.0 transmission specifications, but also support the use of Apple computers, so many people welcome. For USB 3.0 transmission speed, compared to the previous generation of 2.0 specifications at least three times times faster, but also backward compatible. In Apple Mac compatibility, the main performance is to be able to support time Machine, can automatically back up the file. In addition, WD hard disk unique WD Drive Utilities tool, you can run diagnostics, to help users remove the worries when using.

According to the Day Cat Mall page, the west number of this hard drive from 1299 yuan to 869 yuan, the decline reached 430 yuan, but the actual situation is not so. In the day of the Cat Mall, September 8 the goods for 799 yuan, the day after the increase to 869 yuan, and maintain the price has been to this double 11, so in the period of two months the price has not changed, and is not the historical lowest price. From this point of view, the present is not the best time to start the product, although the double 11 promotional efforts, but the price of this product is not affordable, can be said to be the reverse rise, and the entire hard drive industry price stability in the trend is not consistent, so it is not recommended to buy now.

BenQ W750 Projector

Sales channel: Day cat

Declared decline: 1000 yuan actual decline: 0 yuan

BenQ This 720P specifications of the projector, the bright spot is still more, first support the three-dimensional, you can easily project more than 100 inches of oversized 3D screen, and up and down and the format of 3D support. Second, support 13,000:1 of ultra-high contrast, richer level, but also support HDMI connection, make installation more convenient. There are also intimate DLP filter-free network design, you can save maintenance costs. The machine has a unique smarteco wisdom energy saving, standby power can be maintained within 0.5W, further extend the lamp life, reduce energy costs.

And in terms of price, Day Cat Mall page shows that the original price of the machine 4999 yuan, the preferential price of 3999 yuan, the decline of 1000 yuan, but this price is not any promotion, since the market has been maintained since the price of 3999 yuan, at least two months there is no change in the slightest, so and the double 11 promotions are completely stained And the day Cat mall 3999 Yuan is not the lowest price, Amazon 3958 Yuan Price is obviously cheaper. For a projection of less than 4000 yuan, itself is to lower the price line, so users of the price changes should be very sensitive.

Summary

To sum up, the electric dealer false promotion means mainly has so several, the first, a few months ago has begun to reduce prices, compared to the current price and before the reduction, resulting in a substantial reduction in sales price illusion, the actual price reduction is not so big; But on the page casually write a relatively high price, resulting in a false price, this practice is the worst. I hope everyone in the online shopping time to leave a heart, more than the price, do not trust the sale of unilateral promotional information.