False of group buying website

The current group buying site is very hot, reminds me of three years ago http://www.aliyun.com/zixun/aggregation/35637.html "> Video sharing website." At that time Youbute just been Google acquisition, the earth, an instant out of the big and small hundreds of video sites, that year, no two video sites on hand, do not open a video channel, the streets are embarrassed to greet people. But over the past three years, the video site can survive on more than 10, that year took the investment site, many have closed.

That year, video site to get a lot of venture capital, the real money to use the place is not much. Some video sites to play car ads and television ads, and some rely on beauty video out of position, attract eyeballs and flow, and others dug around, Leng video-like talent's salary to fry up. In a word, have money to burn!

Now the site of group buying is more popular than the video site "only, and all and", and the ability to burn money is not inferior to the former. As early as in February 2011, the group Bao Network announced the signing of Rundong, Qinlan, Una 3 stars endorsement Group Treasure Network, said that the three stars endorsement plus film and television production costs, the cost will reach tens of thousands of dollars, the handle nets to find the actor GE, the Mobile special spokesperson, without sky-high endorsement fees.

Group buying to dig people is more serious. Groupon, after entering China frantically digging people, and even two to three times times the wages of the local competitors to dig out the staff, but also encountered a group of local group buy site Boycott, said: "Never hire" once in Groupon or part-time staff, buy site to dig people can be seen. The author of the recent recruitment of editors also found that a little bit of experience editing is difficult to recruit, a question to know, many have gone to the group buying site. It seems that some group buying site burning is not light.

Why the attention of the handle network and sales differentiation

Group 800 is the earliest to do group buying navigation site, is a lot of group buying site important entrance. In the last two months, the Regiment 800 successively issued several group buying related reports, also corroborated many group buying website "Burns not light, false too heavy". The following is the group of data from the May 2011 China Group Purchase Statistics report released by the Regiment 800:

1 2011 Group Buying Market Changes

The above figures show that China Group buy market comprehensive indicators May compared to April, no matter the total number of group buying activities, purchases and sales, May data than April a slight decline; on the other hand, the new complaints against group buying have been increasing. This shows that group buying users of the site's service requirements are getting higher, group purchase site needs to do Kung fu in service.

2 Group buy number and purchase quantity

The figure shows that the handle network in the continuous advertising, indeed gathered a lot of popularity, the number of group-buying even more than QQ group

The figure shows the 4-5-month sales of the group purchase website. Handle NET May has a larger decline, and the United States, the public comments, QQ group purchase with the previous month flat or even increased, the United States group May sales reached 7500多万名 list first. And in the handle net buys the data to appear a strange phenomenon: on the one hand, the quantity that initiates buys a lot, on the other side, sales is declining.

The figure is a group of 800 summary of well-known group purchase site comprehensive strength rating, the United States network in turnover, user concerns, pay the size of the user's degree of activity, such as comprehensive indicators ranked first in many group purchase site, the spend a lot of money to play advertising handle and the group treasure net far behind.

It is also not difficult to understand why the network attention and sales two indicators of differentiation. Attention to reflect the promotion and delivery, in the CCTV advertising will certainly get a lot of attention, this is the use of money burned out; Sales is attributes, is the user's real consumption of money, but also the user with money to buy the site vote.

The

        handle net burns the money to attract the eyeball, but the user uses the money to vote for the American group NET, this how many let handle have somewhat embarrassed. And this embarrassment is explained that the purchase site and burn money to pull users, rather than spend more time in the user experience and group purchase services, spend more money than the user Word-of-mouth more valuable.