False ticket door one-year authoritative box office publishing platform is still not established

October 13, Jiangyin Golden Rooster Flower Film Festival in China Film Forum, the box office research expert Sheila, so far, China does not have an official box office statistics release platform, the box office, viewing times, time and other decisions to promote market-oriented information can not be open, transparent, "No such data, Our film industry is not like industry, like workshop, information development and industrial development seriously mismatch. "The time of the speech was an interesting cut ——— last year, the cartoon" Astro Boy "because of a hoax at the box office and the widespread criticism of the media, the final release of the public apology, the film bureau said the relevant institutions will soon establish an open, timely and authoritative box office statistics platform.　　A year later, the platform is still not established, the public still "do not understand" the box office of Chinese films. Of course, there are changes. Studio, spokesman Gao said, now the film side and the issuer "false box office significantly reduced, only dare to do some action on the decimal." In addition, the official data in addition to published in the industry newspaper, can also be seen on the Tencent Internet. More business companies and private people are also trying to intervene. But these jobs are far from satisfactory to the film market analysts and the public, as opposed to North America. Film Bureau deputy director Hairiness said: "The reason is that the statistical software is not in place, now can not 100% accurately reflect the weekly box office data, we still need time to wait." "The one who always makes a weekly box office in the time net" says: "A year is not enough."　　"Where can I find the box office data?" Industry newspaper can not buy, only to see the industry Analysis July 22 is the "Aftershock earthquake" on the first day of release. 23rd noon, "Aftershock" produced the first day of the Fanghua brothers announced the opening day of the box office for 33 million yuan; Then there are media reports on the day of the box office for 34 million yuan, 19 o ' clock, the Huayi Brothers again revised box office number of 36.2 million, breaking the "Avatar" hit 36 million of the day of the Three changes in the data to let netizens suspected Huayi brothers false box office. In order to straight, Huayi Mister Wang Zhenglei published on the internet, "Aftershock" first day of the box Office 113 Statistics original list, including the first day of the Courtyard box Office statistics list. And on October 20, "Detective Dee's Empire" and "The Quixote of the devil" because of the newspaper box office and the "Chinese film" published the Box office difference, again by the media questioned.　　Sheila, who has been doing box office statistics for years, believes Huayi and other issuers have been forced to "prove themselves innocent", and the root cause is the lack of box-office data issued by third party authorities. At present the domestic movie box Office system announces the channel to have roughly four: first, the time network every Tuesday morning issued the "weekly box office reviews," by the market researcher "is" based on the proportion of the hospital line data estimates, the difference is about 10%, the lack of the number of views and screenings of statistics, but due to the earliest release, is the plane media reference , the most discussed; second, the Tencent Network published every Wednesday, "China Film box office list", is the market researcher Sheila according to the National Film Special Funds Office ("special Fund") to provideData, compared to the main hospital line data; third, Sheila in the "China Film" "Domestic Market Weekly Review" column, published every Thursday; its four, the art of entertainment industry network every Wednesday to provide the "Mainland box office list", data sources and Sheila similar.　　For the film industry and the public interest in the box office research, Sheila's work is worth affirming, but she is also very aware of the limitations of the channel, one time lag, and the spread of limited ("Chinese film" not on the newsstand), the general public, the media can not be the first time to obtain. Liu Jiahuan in Chengdu Sichuan Film technology company, began in 2005 enthusiastic in the domestic box office research, although the Sichuan Pacific Hospital line in the domestic rankings are not in front, but she wrote the domestic market weekly reviews or attracted the media and industry attention. Last year Sheila retired and moved to a more-clicked Tencent Network. In her efforts, the "Weekly National box office data" issued by the "Special Finance Office" was released from Monday afternoon to Monday noon. Even so, Sheila is still dissatisfied: "Now in addition to the" Chinese film newspaper, other media still can not from the "special-funded office" to get the data, the general public is even more difficult. Time is still lagging behind, I am very slow to rush to write in Tuesday noon, we can see Wednesday. "According to Sheila, in the North American film Market, the third party office statistics of the general sales in Sunday late estimates, convenient daily media quotes, Monday newspaper, Monday afternoon out to single-digit figures."　　Why do we not have timely, transparent and accurate distribution channels?　　Can't the official figures be more accurate? Film Bureau: Statistical platform to be upgraded after last year's "Astro Boy" box office hoax, the deputy Director of Film Bureau Hairiness had told this newspaper: "We can not wait to have such a channel, but the current computer ticketing system box office can not reflect a full picture of the film Bureau's statistical platform is monthly statistics reported ... Our condition is immature at this stage.　　"So, a year later today, the condition is ripe?" Yesterday in an interview with reporters, Film bureau deputy director Hairiness confessed: "Did the effort, or not to achieve the requirements of all aspects." Technology upgrade is not completed, to first ensure that the data is completely accurate, the current time is not mature enough. "For the official attitude, Sheila that technical bottlenecks are indeed one of the reasons." According to the reporter understands, "The Specialized Capital Office" establishes the goal is to collect 5% National Film special funds and 3.3% of the business tax, the publication of the box-office data through the China film was started in 2005, and every time the newspaper published the top 50 theaters and the top 10 viewers, screenings and box-office. According to the latest information, China currently has 1687 cinemas, of which nearly 200 have not installed computer-linked ticketing system, the use of artificial counting methods, some theaters even one months to report data.　　This makes the box office statistics of the "Special-financing office" 10% lower than the actual box office. Art entertainment Industry Network vice President Gao Shouzhi said, production companies to publish box office data, it is necessary to find every hospital line responsible for data statistics to understand, inefficient, and the film investors, who are most concerned about box office data, suffer from lack of authoritative channels. Sheila Analysis, "special-funded" computer terminals can not take the initiative to "grasp the package", must rely on local cinemas to report the initiative, many external factors affect the authenticity of statistics.　　For example, Sunday night is the cinema to "special-funded Office" report the time of the data, if a computer failure in a theater, a staff member accidentally will be the name of the wrong number of pieces, will cause statistical errors. According to the information provided by the "Special Finance Office", it costs about 70,000 yuan to install a computer network ticketing system, which costs about 15 million yuan to install the system for more than 200 cinemas. According to public information, last year, the National box office at 6 billion yuan, 5% to the National Film special funds Office for macro-control, construction of Chinese film industry, roughly calculated down also has about 300 million yuan. However, the office staff in the media interviewed said: "Limited special funds, the National Theater new number too fast, with this money to subsidize theater construction, can be said to be a drop in the bucket."　　"Box office distribution channel comparison 1." Time Network "weekly box office reviews" release time: Advantages of every Tuesday morning: Early release time disadvantage: deviation of estimated data; 2. Tencent net "China movie box office list" release time: Every Wednesday advantage: The data source relative authority (National Film special Funds Office);　　Network communication Convenience Disadvantage: Release time lag 3. "Chinese film" "The Domestic Market Weekly review" release time: Every Thursday advantages: Data Source ditto: The publication time lag the general public cannot buy the industry newspaper 4. Art entertainment Industry Network "Inland box office List" release time: Every Wednesday advantage: data Source ditto　　Disadvantage: Publishing Time Lag box office why not transparent? Special Finance Office: We are not social service organizations why can the general public and the media not directly see the official statistics of the box office data through the public channels? The Office director of "Feng Lin" has explained to the media that the office belongs to the State organs rather than the social service agencies, some data, analysis belongs to the national resources, can not be fully used for social information sharing.　　Yesterday, the reporter called "Special Financing Office", the relevant staff said, the main task or the collection of special funds, and the "China Film newspaper" Cooperation is mainly to the industry issued to the mass media to be published by the film Bureau of the government agencies, currently they will provide quarterly box office statistics for the "People's Daily" published. Sheila said that through the "China Film newspaper", "special financing office" can also get the mid-Autumn Festival three days, National day 7 days such as the Daily box office statistics, but the film bureau does not have a daily schedule of data release, tracking every hour is not to mention. How to solve the Chinese movie box office data transparency issue, an unnamed industry asked reporters: "Absolutely transparent, in case of domestic film box office very rotten How to do?" How is the authority of the release guaranteed? What if the release is challenged? How to solve the problem of evasion?　”　What if the private sector is counting? Studio: First of all, we have to let the School Line Institute obligation to share box office data There are also private calls to build independent of the hospital line, the issuer, the official Third party box office statistics platform.　　Gao Shouzhi proposal, can support, authorize the private company as the designated distribution channel, and the calendar year complete box office original data, through the professional research model and research methods for data analysis, the value of the entire industry is immeasurable. Beijing studio, spokesman Gao said, how to build a Third-party platform, is not the focus of discussion at this stage, the first stage to do is, each hospital line obligation to the public, the media to provide data. "As an industry's business information should be shared, not just the issuer of a person to know, investment in other sectors and determine the schedule also has a reference role." Beijing's shopping malls after the national day after the publication of data, cinemas are essentially shopping malls. Sheila said she had asked for data from a newly established hospital line company to refuse to disclose trade secrets to the approval of the board. Sheila said: "I did five years box office analysis, how to become a trade secret?" You have to split the box office, don't you need to open it? The box office data is only the result of the operation, the announcement will not affect your competitiveness.　　"The box office is not clear, the industry do?" Industry: lack of basic data, financial capital dare not come in "" is a certain hospital line practitioners, October 2008 began to use spare time to make the movie box office analysis, he now most of the data by the estimate: "I publish this data, is for one day I do not do this, because I expect to get accurate data "In his view, timely publication of accurate and transparent box office data is the film industry's most basic symbol of integrity, with the basic data, research institutions have a useful." What would happen if there were no negative effects? The idea is more intense: "Now many employees do not know how to read market data, you are to give them transparent data, they are also as garbage." Wait until the industry matures to a lot of people do not have data can not do things, a lot of professional problems will be resolved, so the box office transparent release waiting for a year is not enough. Sheila told reporters that she published in Jiangyin "information opaque" speech, many media also reported, but most did not find the right point: "Not to complain about the quality of media is not high, the key is that they can not get accurate and timely data, it is difficult to make the report and analysis in place." The Real box office data to the whole society open, the media, the researcher can make the accurate, the various angle analysis, lets the practitioner have a sober understanding.　　Gao Shouzhi explained that the box office for investors to provide investment information on their future filming also has a guiding role, such as what type of film is more popular with the audience, but the current box office data scattered, it is difficult to effectively provide investors with market decision-making reference. Sheila adhere to the "basic data transparency can not do, the Chinese film industry is a handmade workshop" view, last week, the 17 session of the V plenary to promote the development of cultural industries to become the pillar industry of national economic development Policy, film industry is the first of the cultural industrySoldiers, Sheila some worried about this: "A lot of industry jokes about our films, you even a real box office are not clear, I am also worried." Now the film investors are hot money, financial capital has not entered. Your basic data is opaque, financial capital can not see where the risk is, where dare it come in? "He mountain Stone American Investigation Company provides, accurate to hourly America is mainly two big box office data survey Company: Rentrak and Nielsenedi." Rentrak's data are adopted by the produced, and The Hollywood Reporter uses EDI data. After the advent of the Internet, the simple North American box-office rankings are open data, the media are spending money to buy the two commercial companies to further data, but the price is not expensive, which is the current domestic print media in the image of the site to buy a map as common.　　Hollywood's producers and distributors will typically buy data from the two companies at the same time, and even see the change in a movie's hourly box office, which can also provide international box office data, allowing customers to grasp the dynamics of the global film market. Two survey companies through the network and cinemas, call center, fax to statistical data, because of their existence, the issuer, the film side on the one hand easy to grasp the situation, on the other hand also dare not lie.　　No matter whether the box office is high or low must disclose the data, the cinema does not disclose the data, the issuer does not provide the film, the issuer does not disclose the data, the product side does not provide the film, the producer does not disclose the data, the bank does not give the producer loan, each other restriction. In addition to these two companies, BoxOfficeMojo and Ercboxoffice are the subsequent rise of the box office tracking site, they pay attention to data analysis, sorting and so on, such as the North American week of 3rd box office history, one-day box office list, the weekend box office.　　Of course, they will also make a detailed analysis of the original data, provided to the film side, the issuer, but this in-depth analysis is charged. The Korean Film Association provides, the weekly update kofic is "The Korea movie Revitalization Committee", here provides the most authoritative South Korea box office chart. The English page of the website only offers weekend box office lists, including historical data.　　Korean version of the page every Tuesday update, including historical data, to provide the weekly box office and weekend box office list. The Hong Kong Film Association of China provides accurate to the daily Hong Kong film and Television Entertainment Network to provide weekly box office rankings, which can be detailed to the daily box-office progress. In addition, the MOV3 website provides the latest issue of the Hong Kong box office, updated three times a week, but cannot query historical data.　　Monday Update, providing Sunday box office TOP10, Wednesday Update, offering Tuesday discount day box office TOP10, Friday Update, provide the Thursday premiere of the box office TOP10. C08-C09 version of the interview/newspaper reporter Yang Lin