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Recently, I learned that "Zheng Jie. com", "Fort Lion Dragon. com", "Garden hotel. com", "Hong Kong Wireless. com", "California red. com" and other well-known brands of Chinese domain names are being valued for sale. It is understood that these domain names of the owner of the psychological budget is that each domain price should not be less than 5 digits.

Why are these Chinese domain names so expensive? How high is the value of the Chinese domain name?

Chinese domain name is a new generation of domain names containing Chinese, the same as the English domain name is unique, is the internet on the number and identity signs. The Chinese domain name is technically in line with the international standards for multilingual domain names issued by the IETF in March 2003 (RFC3454, RFC3490, RFC3491, RFC3492). The Chinese domain name belongs to the Internet Basic service, after registering may provide the external world www, the EMAIL, the FTP and so on application service. There are currently ". CN ",". China ",". Company ",". Network "four types of Chinese top-level domain names available for registration. (Chinese domain name is divided into "domestic Chinese domain Name" and "International Chinese Domain name" two kinds.) The international Chinese domain name refers to the Chinese domain name which is managed by NSI International Organization, the basic format is: Chinese. com, Chinese. NET, Chinese. org, Chinese. CC, etc. Chinese domain name refers to the Chinese Internet Center (CNNIC) management of Chinese domain names, the basic format is: Chinese, Chinese, cn, Chinese, corporate and Chinese. Network four kinds. Chinese automatically send Chinese, CN, and include simplified traditional Chinese domain name. )

Features: Chinese domain name in the Chinese language as the Web site, simple and clear, easy to remember, easy to spread, with its unique advantages to truly solve the problem of Chinese Internet access. Chinese domain name does not need to install Plug-ins on the browser, etc., users directly into the "Chinese. cn" can quickly access the corresponding Web site, this convenient and efficient way of Chinese Internet, making Chinese domain name become a new hot resource.

The status quo of Chinese domain name

The full application of CN domain name to the vast number of Chinese netizens to bring great convenience, but also to the enterprise how to protect the network brand put forward an urgent task. Compared with the current English domain name, Chinese. cn domain name and the corresponding relationship between the Enterprise brand is more direct. It is precisely because of this feature of Chinese domain name, in the internet era, Chinese. cn domain name of the rapid popularization and application of modern enterprises is not only an opportunity, but also a test.

The future of Chinese domain name

Because of the rapid development of the Internet has been the process of civilian, the use of their familiar mother tongue browsing the internet has become an urgent need of the majority of netizens. For a long time, China's enterprises to use Chinese as a website logo, internet users through the Chinese website is a big demand for Internet applications in China. The Chinese domain name is generally accepted once it is launched. Since Chinese domain name is more in line with Chinese way of thinking and language habit, it is an irreversible trend for enterprises to register and use Chinese domain name for network promotion.

With the rapid development of Internet commercialization, many enterprises have promoted the network as a new business model. Originally only on the internet to play "house number" role of the domain name, its uniqueness and absolute exclusivity of the characteristics, so that it has been from a simple technical terminology into a huge deposit of business opportunities in the logo, by many network marketing experts as the enterprise's "online trademark." And some experts believe that, if the enterprise name, trademark and domain name for the trinity of Organic combination, will make the business channel in time and space to be unlimited expansion.

Microsoft's new generation of browser--ie7.0 has been officially listed, so that in all parts of the world, Microsoft operating system in any language, can be used in a very simple and convenient way to use the Chinese domain name Internet access, users simply in the address bar directly into the "Chinese. cn", you can quickly access the appropriate website

China million network Personage pointed out that the Chinese language itself in the meaning, the rhyme, the emotion aspect profound cultural connotation, is equal to entrusts the Chinese domain name Natural search engine function. And the history of customs down the "name of the person to pay attention to the elegant" business open shop Passion name auspicious "tradition, the decision of Chinese domain names in the broad field of Internet addressing can play a better than the English domain name more colorful application. It is learned that China will unite a wide range of forces, by the Chinese domain name to start the machine, while expanding the business impact of Chinese e-mail and general Web site, so that more domestic users experience the charm of the use of Chinese Internet style.

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