Famous companies are involved in gaming to find new business models

William Shakespeare once wrote: "The world is a big stage, now, the network World is playing a series of games." Porting the concept of game design to a game-less scenario, the game trend has gradually affected the entire business world. Businesses are focused on finding new models for introducing game elements. While this is still a pilot business model, it is expected to be used in 2014 by 70% of the world's 2000 largest companies, estimated to generate about $2.8 billion trillion in consumption by 2016. The gaming process of business will change the way we shop and work. Many well-known companies have begun to dabble in gaming. Coca-Cola has launched a campaign in Japan called "Happy Discovery", which is done through vending machines. People can use smartphones to scan two-dimensional code on a machine to create a virtual character. Players are able to set the role by scanning more Coca-Cola machines to earn points from the definition. People can also find a Coca-Cola machine during their lunch break or holiday to get a virtual badge. Many small companies are also jumping on games, such as Sneakpeeq, a boutique online discount retailer, and a Badgeville company that provides gaming tools for businesses, and the entire user interface is designed around gaming. The user opens the product the fictitious price label "Peeq" the trade obtains the integral. The rise in the rankings will also lead to more points for users, leading users to get the lowest discounts. Users can also win badges through multiple "Peeq" or by purchasing a certain amount of products within one months. Some badges can help with further trading, while others are just for showing off. The user may have just stumbled into the site, but the way to win points and badges quickly may be to get him back again, of course, as Sneakpeeq developers hope. "We realize that our website is not Amazon," says Nier Ganda, senior software engineer at Sneakpeeq. "You open up Amazon because you know what you want to buy." But on our website, we do our best to encourage you to find more goods and entice you to see more of our products. "This site not only has a breakthrough in sales, it has even established a relationship with users-that is, users will frequently share their" peeq "and often return to the site to shop. Since the launch of the new gaming interface in November 2011, the company's project sales have started to magically grow, Ganda said, and may reach $30 million next year. Sneakpeeq use gaming to attract consumers, while others use this approach to increase employee participation. The IT company's cluster computer (CA Technologies) has released a "Potence" game in which staff and customers can participate in the company's social network to earn points and badges. Blog, answer questions, upload user generated content, etc. can earn points. Users can grow from a low-level user into a VIP, a hero, or even a legend. MonthlyThe champions Wall is to celebrate those who reach the high level. The company says that since the system increased the game in June, the level of involvement of online employees has doubled. "It's a human nature to want to be recognized as a person, I think we can create a platform to develop it," said Michel Acadi, vice president of Internet Marketing for the Crown Group computer, "it's not necessarily expensive to create something that's valuable to people, you just have to know your users." Wibach also pointed out that the game strategy is not necessarily a material return to take effect. "One important revelation of psychological research is that people's motivations come not just from material rewards," he said. In many cases, the motivation comes purely from the pleasures of the challenge, not the prizes at the end of the game. At least until now, the game is still relatively small, some people think like badges, points, task props and so on the real world has little impact. But Wibach points out that a few years ago, when social media platforms appeared in business, they were also questioned. "If you think of it as trivial and retarded, you can easily ignore it, but if you get a deeper understanding of gameplay and understand the motivational role it plays in achieving a particular goal, you will understand the rationality of the gaming business application," he said. (This article is selected from time.) Translator: Liu Han)